During last week’s Badass Babes hangout, the subject of networking for your blog came up. We were talking about connecting with people via social media in order to grow an online presence and immediately the babes responded with, “I don’t want to sound inauthentic” and “I’m too introverted” and “I don’t have the time & energy.”
So today we’re going to talk about a bunch of ways to reach out and bring new readers to your blog without feeling sales-y, overwhelmed, or being glued to your computer for hours at a time.
First off, you don’t have to be pushing products or posts the entire time to meet your end goal. Social media should be fun! To genuinely connect with people, find someone with a common interest – TV shows, brunch recipes, travel destinations – and strike up a conversation. Connect on something other than your most recent blog post or your new product and then if they happen to be your ideal reader/client/customer they will eventually meander down your sales funnel to a product or post that is perfect for them.
Second, you don’t need to talk to hundreds of people to grow your following or traffic. Think of it as a game of telephone (one that doesn’t get all messed up). You meet someone cool on Twitter talking about the latest episode of Scandal. You tweet back and forth a few times and follow each other. The next day you tweet a blog post, which they read and love, so they share your blog post on Twitter as well. Then three of their followers see the tweet, hop over to your blog, think you’re awesome, and follow you as well.
You didn’t have to get up in their face with content and products, all you did was send a genuine tweet which they responded to.
Another myth is that you have to spend a ton of time online in order to make lots of connections. Being that I’m working on my own schedule and social media is part of my full-time job, I try to hop on Twitter and chat with people two or three times a day. But, if blogging is a hobby or your side hustle, try to catch up at least once each day. Use your Twitter analytics to figure out when most people are online and interacting with your content and then jump in around that time and interact.
Lastly, the blogosphere is loaded with introverts (myself included). This is THE place for people who break out in a sweat and want to throw up a little every time someone mentions the word networking. In-person interaction can be majorly draining, but interacting online, when you can join in a conversation for a few minutes and then walk away without being rude, is AWESOME. You can also totally scope people out, see what they’re all about before deciding to chat with them, which makes it much easier to spend your social media time wisely and craft a witty opening line.
The bottom line is, while I still recommend you promote your posts at least three times a day, the major part of making connections online is just hanging for a few minutes every day chatting about stuff you like.
If you’re feeling adventurous, Kayla posted a list of weekly Twitter chats, which are FANTASTIC for getting to know a bunch of people at once >>>