Jennifer said, “So… what should we charge then? I always see these types of posts on blogs and people will say “Don’t charge x amount because that’s too low!” But they’ll never actually say what you SHOULD charge. I realize there are a lot of variables when determining a price, but a ballpark figure would be helpful.”
The reason I and other designers can’t tell you what to charge is because, you’re right, there are too many variables. It depends on the amount and type of experience you have, if you have a degree, who you want to work with (bloggers, small businesses, big businesses), how much you want to earn, how long it takes you to complete a site and how many sites you can fit in your schedule each month.
To complete a Blogger site it takes me about 10 hours – that includes creating a design concept, building mockups and nailing down the design with the client, time spent on email, creating, saving and uploading design elements, coding the template, and installing everything.
So, if I want to make $3000 per month and I charge $150 per site I would have to build 20 sites. Personally, I don’t have time to build 20 sites in one month, therefore I adjust my prices so I’m only working on 3 or 4.
Now, if you’re thinking, “My designs aren’t good enough to charge more than $150 per site.” Then you have two choices, find time to build more sites or keep working that 9 to 5 job until you gain the skills to increase your prices.
So first, figure out how many hours it takes to build a site – let’s say 10 hours: if you want to be making $5/hour then charge $50, if you want to be making $50/hour then charge $500.
You can also look at the prices of other designers and use that to adjust your hourly rate. If you think your designs are better, charge more than they are and if you think your designs aren’t as good, then charge less.
Don’t be afraid to adjust as you go. If you get to the end of a project and you feel shortchanged then raise your rates a bit (maybe by $50 or $100) or if all of your price quotes are getting turned down because they’re too high maybe lower your rates a bit. But remember – not everyone will be able to afford you. This is where “Who do you want to work with?” comes into play.
Lastly, listen to your gut – if you don’t feel slightly nervous about hitting send on a price quote then you’re charging too little. Add $50 – wait for that “Oh man, is this too expensive?” feeling to arise and then hit send. You’ll be surprised how many times you’ll get a quick response saying “Perfect, let’s do it!” And realize your skills are worth a little more than you think
I wrote about pricing here as well >>>
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