You’ve finished your latest blog post and are all ready to hit publish, but are you missing any key ingredients that could help boost your post’s ability to be read, shared or snag a new reader? Here’s my 10 point checklist to make sure your post is good to go!
An SEO-friendly title
Make it descriptive and use keywords. Keep it under 60 characters. Design-wise create a title that fits on one line.
Short scan-able paragraphs
Search engines are now loving long-form posts, so use headings to break up paragraphs so your content is more easily read.
Photos should be re-sized to fit the width of your post space. I like to add the title of the post for Pinteresting-purposes. And let’s avoid posting five photos of the same outfit – one or two will do. If you’re posting lots of photos – say from a vacation – make sure they tell a story or create a gallery. Photo-dumps are for Facebook.
Add bullets, numbered lists, block quotes, color and fonts (not too many!) to breakup the text and make your post easier to read.
Help readers locate similar posts and stay on your site once they’ve finished reading. This also makes it easy to see what your blog is about at a glance.
Links to related/previous posts
Within the text or in a gadget/widget at the bottom (or both!) If readers liked the content of one post, they’re sure to be looking for another.
Use a plugin like WordPress SEO by Yoast or All-in-One SEO Pack to add a description. Search engines will pull a random sentence when displaying results, so add a description that gets people to click your post over the others.
A prompt to get your readers involved
Leave one action-item at the end of your post. Ask readers a question, to share their own experience, comment with their favorite _______.
If I learned anything thing in college it was how to pare down an article. Spell check, sentence structure, clean up redundancies. Don’t post 10 paragraphs when six will get the job done!
I use SmarterQueue (affiliate link) to share my post on Twitter three times a day and Tailwind (affiliate link) to share to Pinterest. Scheduling promotional posts ahead of time has been a huge help in increasing retweets and traffic with minimal effort. One less thing on my to-do list!