How to get great testimonials from your clients

How to get great testimonials from your customers from XO Sarah

Jenna asked,

I was wondering if you have any advice on questions I can ask my clients after the process is done that will help me create “testimonials” from the answers? I have tried to research it a bit but I’m having trouble finding what I’m looking for (every questionnaire advice seems stuffy and outdated and old-man corporate type stuff). I want to avoid things like “this is a great book” and get actual, real feedback that will help others in the future decide to work with me.

Great question Jenna! When you run a creative business it’s extremely important to make feedback from past clients available on your website so potential clients know what it’s like to work with you. Client testimonials are a big part of your marketing machine and will sell your services better than you could yourself.

Any time I finish a project I let the client know that I would love to add their design to my portfolio and ask if they would send a testimonial to include with it. This is probably the most important point – instead of asking for feedback or having them fill out a questionnaire tell them you specifically want a testimonial.

I give my clients guidelines and request 3 to 5 sentences on what it was like working with me, how they felt the site turned out, anything they learned, and what sort of result it’s had on their business. Asking for specific information will make the process as easier on them and you’ll get the exact testimonial you’re looking for.

I’d also recommend adding the client’s name, photo and a link to their site. I have this included in my contract to cut down on emails later.


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  1. says

    This is really helpful. Getting feedback is something I have a hard time with – not taking it, but getting people to actually give it to me.

  2. says

    Sarah — I totally just got some testimonials thanks to your post! I sent out a few emails to people I’ve emailed back and forth a few times from my newsletter and I got 2 right away this early morning! They’re so long and so sweet. I teared up! Thanks for giving me good direction and a push to do this. Now, I’m on to the next post about how to show them off. They’re super long, so I have to figure out how to cut them down and what parts to pick. Any tips? Thank you so so much!

  3. Heidi says

    Hi Sarah

    I have been working for 3 years as a web and graphic designer in South Africa while studying marketing management and have recently started my second degree- a science degree- majoring in biology and ecology, but need a source of income which is why I have decided to freelance!

    I am still in the process of gathering my thoughts and ideas, branding my business and playing with a million free wordpress themes but your blog has been such an inspiration and blessing!

    Thank you so much! I know your thoughts, written here, will contribute to my success.

    Thanks again!
    Heidi :)

    • Sarah Morgan says

      Thanks Heidi – that’s so great to hear! Freelancing is a fantastic way to add to your income. Hopefully I’ve got some posts around here that can help you build your business. If you’ve got any questions or suggestions for what you’d like to see on the blog feel free to leave a comment or send a tweet!