Be unapologetically yourself
Do you think Beyoncé thought twice about dancing in a leotard? Chopping all her hair off? Or wearing that fabulous hat? Doubt it. She loved the idea and didn’t worry about what other people might say. Next time you go to post something controversial or make a life choice YOU love but others might not be stoked about, forget them. Do what YOU want and your loyal fans will become even loyaler (yep, it’s a word).
Share something personal
Doesn’t have to be anything deep and dark, but tell your readers about an experience or share a special trick that helps you run your biz/blog/life like a rockstar and they will feel more connected to you and thankful for all the great advice you hand out.
Do something cool for your fans
Drop an album out of nowhere. Ballsy, brave, and very Beyoncé. She wasn’t thinking about her label or doing press, she was thinking about the best and fastest way to get her new music in front of the people who care about it most. You don’t need to record an entire album (unless you want to!), but a freebie, a download, a behind the scenes video. Anything that says – I see you, I hear you, and I made this just for you will make people want to read/hear/see more.