I’ve talked about my initial resistance to email lists a few times before. Business books and blog posts always made it sound like THE MOST IMPORTANT THING, but I just didn’t get it. How was I supposed to come up with another piece of content on top of the blog posts I was writing every week? And what was I going to do with all those email addresses anyway?
As my business gained traction, I knew it was something I needed to invest time in. If you have any interest in creating products or building a business, it’s important to create a long-term connection with your readers, so when you do have something to sell or promote you’ve got a captive audience. Showing up in their inbox once a week or once a month with valuable information is the way to do it.
If you’re stumped as to what you should be sharing via your email list, I’m here to help! Instead of writing a one-off email every week, try creating a theme behind your posts. Just like choosing your niche, this will help to narrow your focus and make writing that weekly email a little easier. Remember, just like you, your readers probably have an inbox full of emails waiting for a response, so make it quick and make it valuable.
A look behind the scenes
If you’re like me, you don’t share a ton of personal posts, but I always appreciate knowing how some of my favorite bloggers and business women run the show. You could share one thing that’s on your mind, an intention for the week or what you’ve been working on lately.
Instead of posting the best stuff you’ve come across each week to your blog, why not make it an exclusive treat for your email list. Share you favorite blog posts from other writers, products, or books that you’ve been loving.
Create a space on your site for readers to submit questions and answer them each week. This is not only a great way to position yourself as an expert, but also creates a direct connection with your readers.
I’m guessing most of the people who sign up for my email list (and probably yours too) are already blog readers. Since they’re letting me into their life a little more than the average reader, I like to give them special treatment when it comes to access to my products or discounts. A little thank you for their support.
This is what I’ve started doing for my email list. Each week I share three tips/ideas/suggestions for something related to growing a business or a blog, marketing yourself in a way that feels good, doing all the things without losing your mind, or creating a damn good design. (Sign-up here if you want in on that!) For me, this is a little less challenging than a full email, but highly valuable for my list.
And a few things you might want to avoid
- Only sending newsletters when you have something to sell or promote – remember, you want to give, give, give and then ask
- Rehashing blog posts from the past week/month
- Boring company updates – lame!
- Sending two emails a week, then skipping a week, then once a month, then three days in a row. Make a schedule and stick to it. People will start to look forward to your email showing up every Tuesday at 9am.
Do you have a theme for your newsletter?
What types of email newsletters do you get excited to read?