I am currently building my business and saving up to make my escape! Recently I have spent a lot of time working towards opening my own Etsy shop to create some passive income. One not so small task is still unfinished and the longer I wait the worse it gets! I have no idea what to call myself! I will be selling various wedding invitation designs and paper type item designs (think save the dates, table numbers, thank you cards, the list goes on and on!) for instant download that only require the bride-to-be to fill in the info and print.
My future plan is to create invites that cater to the nerdier couples with fun themed weddings and my issue is that everything I have read says “niche down” over and over, but how niche is too niche? I think “The Nerdy Bride” is an okay name for me and could work, but I am afraid that it might stop typical brides from purchasing from me even though I am starting out with more general not necessarily nerdy designs. Any advise would help me so much and thank you so much for your time!
Great questions Alyssa! I think this is something a lot of people struggle with. They want to cater to a specific group of people while still bringing in the most revenue possible and worry that by niche-ing they’ll alienate some potential buyers.
My guess is you’ve done your research and you know there is a huge group of people selling invitations on Etsy. A quick search on only found 68 “nerdy wedding invitations” compared to 160,814 “wedding invitations,” which means if you want to have a viable shop and be able to make your escape, you need to stand out. You can be an invitation designer or you can be THE nerdy invitation designer.
Yes, some people will skip your shop because they’re looking for something traditional (if they ever find their way to your shop at all), but for a huge set of brides, your shop will be exactly what they’re looking for.
My advice – niche down, claim your ground, and focus on creating a unique and high quality product that all those nerdy brides will be excited to share with their friends. I wouldn’t waste time designing traditional invitations at all. And maybe, instead of designing just wedding invitations, you could throw in a few things for nerdy birthdays and baby showers too!