Alright business buddies, it’s time to take a good hard look at that to-do list (and the to-done list) and make sure most things you do on a regular basis are moving you and your biz forward. Of course a Real Housewives break and a glass of wine are necessary weekly rituals too, but let’s take stock of the tasks you knocked out today that brought value to your audience and/or helped move your business forward in a significant way.
Assessing how you spend your day, not in relation to how much time you waste on Twitter, but by the actual work tasks you’re checking off your list will help significantly improve and grow your business.
Which items don’t really need to be done every day and which ones can you skip altogether? Which items have been in your routine for months or years, but are no longer living up to their purpose? Sometimes we get so stuck in our routine we neglect to question whether everything we’re doing is 100 percent necessary.
Be intentional with your to-do list - don't spend time on tasks that don't truly benefit your business. Click To Tweet
So, why is this important? Removing unnecessary tasks not only frees up more time, but also frees up some brain space too. When you aren’t having to think about the bajillion things you need to accomplish you’re more likely to feel at ease throughout the day instead of busy and stressed. People who are at ease tend to be more excited about their business and have more motivation and light bulb moments than those in a constant state of busy. For example, you probably don’t need to be constantly watching your email even though it feels super important. What if someone needs an answer ASAP?? What if it’s an emergency?? Let me remind you, emergencies are when someone needs to be taken to the hospital, not when they can’t figure out how to properly export a file. In emergency situation someone will call you, not email. So, you can and should relegate email checking to a few times a day, which will not only give you lots of time back, but also make you a really efficient email answerer. Social media is also a place where we can get a huge bang for our buck, but at the same time feel overwhelmed. You don’t need to maintain an account on every single platform ever created. Take some time to look at your analytics and figure out where most of your traffic and sales are coming from. For me, it’s Pinterest, so I make sure to create blog post graphics suited for that platform and spend a little time each day pinning content. Facebook, while I do have a page, is sending me almost zero traffic and so I return the favor by spending almost zero time there.
What are the top three things you do each day and each week that keep your business moving forward?
Ask yourself these three questions . . . Does this help my business today and in the long run? Does this benefit my audience / customers / clients? Can this be completed on a monthly basis or automated instead of daily? For me it’s . . . DAILY
- Connect with my audience on Twitter
- Respond to email once or twice a day
- Working on a client project or a product of my own
- Send content to my email list
- Write a blog post or two
- Read something or watching something that helps me grow and improve my biz
Also consider how you can steal back some time by improving necessary tasks. For example, each week I used to spend an hour or so scheduling posts from my blog archive into Buffer. I really do love me some Buffer, but now I used Revive Old Post to accomplish this task for me. I love Chris Ruisi’s suggestion of using the four D’s: Do it, Delegate it, Defer it, Dump it. Take care of the task yourself, send it off to someone who could do it cheaper/faster/better/, put it on your someday list, or delete that sucker and move on to something more important.