Pinterest is one of the BEST ways to increase your blog traffic and grow your audience online. But if you’re not in the habit of pinning content daily you’re missing out on a really simple way to make that happen.
For me, Pinterest is one of the easiest ways I’ve found to grow my blog and business because generates OVER 50 PERCENT of the traffic to my site. Now that its smart feed has changed the rules a bit, it’s time for another post on how to grow your blog traffic via Pinterest!
Here are 12 things to check out + updates to make to ensure you’re getting all the blog traffic benefits from Pinterest.
(Are we buddies on Pinterest yet??)
1 | Create pin-able post titles
Last week, while going through lots of blog posts for Fix-It Friday, I noticed that often the content was fantastic, but the post titles weren’t going to be inspiring a surge in traffic. For example, a post title like 4 days in the French Countryside could generate more blog traffic with actionable, urgent words like 8 spots you must see in Southern France. Words like “must see,” “the best,” and “not to be missed” inspire FOMO and excitement for readers, which makes them more likely to click.
2 | Make giant images available without actually adding them to your posts
Take that fantastic, action-oriented post title and create a big, bold image. My Pinterest images are around 800 x 1200px. But if you wanted to make something even taller, like stacking all the steps in your DIY project into one image, you can use a little CSS trick and include images that only show up when a reader goes to pin your post. (Pin this post and see the other image I added)
3 | Less text, more whitespace
Also, while it can be tempting to fill your entire image with huge text to make it stand out in that cluttered Pinterest grid, you’re actually doing yourself a disservice. Giving your text a little breathing room will help to separate it from the pins on all sides and make it easier to catch the eye of someone scanning their feed.
4 | Add a call to action
Just like your kids, parter, and pets, your blog readers cannot read your mind. If you want them to take a specific action, you’ll need to tell them exactly what to do. By adding a note to your pin description like, “Click this pin to start growing your Pinterest traffic today” or “Click through to learn how to build your blog traffic with Pinterest” you’ll give readers a little extra push to click over to your site.
5 | Red is more clickable than blue
Did you know, red-toned images are clicked and pinned more often than blue images? This is why I always tell you to make a big red button when you want someone to hit that “Buy Now” button. The same idea applies to Pinterest – red/pink/orange images get more action than blue/green images. Also lighter images will receive more pins than dark images as well as images with one dominant color.
6 | Photos are more pinnable than graphics
Photos with people (but not their faces incidentally) are more pinnable than graphics. 23 percent more pinnable to be precise! This is the exact reason I changed the style of my images when I redesigned XOSarah.com making the photo background more apparent and covering it with only a splash of color instead of an entire colored background.
7 | Add titles and tags to your images
Make sure the title, alt tag, and file name of your image reflect what the post is actually about. The alt tag is the description that will automatically show up with a pin, so if you leave it blank there’s no guarantee the pinner will be adding the information for you! Adding relevant keywords helps it show up on Pinterest as well as on search engines. That’s SEO workin’ for ya!
8 | Create valuable boards
Since Pinterest has updated its algorithm to show only the best pins that are most relevant to your pins and recent searches, it’s important to add high-quality content (yours and content from other blogs) to your boards on a regular basis. This is how your pins end up in the Smart Feed. People re-pin your content and Pinterest goes “Oh! This board is popular, let’s show it to more people!” Pins are rated by how many pins link to that same post, how frequently the pinner (of the pin, not the original post) posts, and the quality of their content. The more valuable stuff you pin, the more likely your pins will end up in front of more eyes.
>>> BTW, my entire strategy for pinning + getting my content pinned is over here.
9 | Join group boards
You probably know you should be pinning your images to multiple boards, but to put your pins in front of a larger audience, join group boards. You can find boards to join through other pinners in your niche (just click on their profile to see what boards they’ve joined) or create your own. And don’t just jump on any group boards, check out their following and the quality of the pins. You don’t want to be putting time into boards with spammy posts and only a few followers.
10 | Schedule your pins
One of the best things I did recently was join my secret pinning weapon – TailWind (affiliate link), which allows me to schedule one pin to multiple boards with ONE click. This is SO helpful when each of my blog posts are being shared to 10+ boards. I can group all of my business or blogging boards into one list and then drop them all into my schedule at once – HUGE time saver!
>>> More info on how to use TailWind over here.
11 | Display share buttons only on blog post pages
If people are pinning your content from your homepage, the pin will link to the homepage, NOT to the actual blog post. This means pinners who come to your site looking for that great post, project, or recipe are going to hit a dead-end. And a dead-end makes it unlikely they’ll search for that post, share that post, or stick around to check out the rest of your site, which is the whole point of this traffic building thing, right? Any time you add new share buttons to your site, double-check how it functions for your readers (on desktop + mobile).
12 | Keep new readers coming back
And of course all this effort will be fairly worthless if people come to your site for two seconds and then leave. We want traffic from Pinterest to stick around, subscribe, follow, and then come back for more. To make your posts sticky, add related links within the text and related posts at the bottom to help new readers find more content. Include an opt-in box or (even better!) a content upgrade to capture their email and start building a connection.