So many of you have beautiful DIY, travel, and food photos and you’re absolutely missing out on a huge chunk of traffic if you’re not putting time into creating high-quality images and pinning your content on Pinterest! For me, this is one of THE easiest ways I’ve found to grow my blog and business and it generates OVER 50 PERCENT of the traffic to my site. And now that its smart feed has changed the rules a bit, it’s time for another post on how to grow your blog traffic via Pinterest!
P.S. Are we buddies on Pinterest yet??
Create pin-able post titles
During the last Fix-It Friday I was checking out Cynthia’s blog and noticed that while she has fantastic content, her post titles weren’t going to be inspiring a surge in traffic any time soon. I recommend she take a post like this and give it a more actionable title like 8 spots you must see in Southern France because words like “must see,” “the best,” and “not to be missed” inspire urgency and excitement for readers.
Make giant images available without actually adding them to your posts
Take that fantastic, action-oriented post title and create a big, bold image. My Pinterest images are around 800 x 1200px. But if you wanted to make something even taller, like stacking all the steps in your DIY project into one image, you can use a little CSS trick and include images that only show up when a reader goes to pin your post. (Pin this post and see the other image I added)
Less text, more whitespace
Also, while it can be tempting to fill your entire image with huge text to make it stand out in that cluttered Pinterest grid, you’re actually doing yourself a disservice. Giving your text a little breathing room will help to separate it from the pins on all sides and make it easier to catch the eye of someone scanning their feed.
Add a call to action
It’s true – if you tell someone exactly what to do, they’re more likely to do it. So by adding a note like, “Click this pin to start growing your Pinterest traffic today” or “Click through to learn how to build your blog traffic with Pinterest” you’ll give readers a little extra push to click over to your site.
Red is more clickable than blue
Did you know, red-toned images are clicked and pinned more often than blue images? This is why I always tell you to make a big red button when you want someone to make a purchase. Same goes for Pinterest – red/pink/orange images are pinned more than blue/green images. Also lighter images will receive more pins than dark images as well as images with a few dominant colors.
Photos are more pinnable than graphics
Photos with people (but not their faces incidentally) are more pinnable than just graphics. 23 percent more pinnable to be precise! This is the exact reason I changed the style of my images when I redesigned XOSarah.com. (Also, I just had the itch to redesign things.)
Titles and tags
Make sure the title, alt tag, and file name of your image reflect what the post is actually about. The alt tag is the description that will automatically show up with a pin, so if you leave it blank there’s no guarantee the pinner will be adding the information for you! Adding relevant keywords helps it show up on Pinterest as well as on search engines. That’s SEO workin’ for ya!
Create valuable boards
Since Pinterest has updated its algorithm to show only the best, most popular pins, it’s important to add high-quality content (yours and content from other blogs) to your boards on a regular basis. (My entire strategy for this is over here) This is how your pins end up in the Smart Feed and in front of more eyes. People re-pin your content and Pinterest goes “Oh! This board is popular, let’s show it to more people!” Pins are rated by how many pins link to that same post and how frequently the pinner (of the pin, not the original post) posts and the quality of their content.
Join group boards
You probably know you should be pinning your images to multiple boards, but to put your pins in front of a larger audience, join group boards. You can find boards to join through other pinners in your niche, on boarddeckhq.com, or create your own. And don’t just jump on any group boards, check out their following and the quality of the pins. You don’t want to be putting time into boards with spammy posts and only a few followers.
Schedule your pins
One of the best things I did recently was join my secret pinning weapon – TailWind, which allows me to schedule pins all at once. This is SO helpful when each of my blog posts are being shared to 10+ boards. I can group all of my business or blogging boards into one folder and then drop them all into my schedule at once – HUGE time saver!
After a couple of weeks scheduling my pins through this app, this is what happened to my traffic…
This screen shot was taken at about 10am, which means that last bar would more than double by the end of the day.
Delete content with low re-pins
Yep, just like cleaning out old unrelated content on your blog, you should also clean out your Pinterest boards. There are two reasons to do this: first, if your board is full of pins that only have a handful of re-pins, Pinterest will not deem it as valuable as a board that has pins with hundreds of re-pins. And second, pins with low re-pins will not show up in the Smart Feed or search results, so they just end up turning into clutter. For example: if most of your pins are being re-pinned 10-20 times, delete pins with only 1-3 re-pins.
Display share buttons only on blog post pages
If people are pinning your content from your homepage, the pin will link to the homepage, NOT to the actual blog post. This means pinners who come to your site looking for that great post, project, or recipe are going to be sorely disappointed when they hit a dead-end. They’ll likely not share your content and not stick around to check out the rest of your site, which is the whole point of this traffic building thing, right?
Keep new readers coming back
And of course all this effort will be fairly worthless if people come to your site for two seconds and then leave. We want traffic from Pinterest to stick around, subscribe, follow, and then come back for more. To make your posts sticky, add related links within the text and related posts (with photos!) at the bottom to help new readers find more content. Include an opt-in box or (even better!) a content upgrade to capture their email and start building a connection.