When building a business online I am all about doing things as easily and affordably as possible. I spent the first two years in business only spending money on a domain and hosting and very little else. But as my audience grew and I had more products and programs to juggle, it was time to step up my game and invest a little more.
There are plenty free or cheap ways to get things done, but here are the top 10 things that will actually make a difference if you invest a little money in them.
* This post contains affiliate links because that’s how boss biz ladies roll <3
Domain + Hosting | around $60 / yearly
Snagging a domain and setting up a legit website is one of the first places you should invest money when building a business. Not only does it help ensure that no one else will be stealing your name, but it helps to give your website a professional feel from the start.
Logo | $200 – $2k+
Next up, a logo. Even if you don’t go all in on a custom website design, having an image to represent you and your brand is super important. It creates recognition and allows you to add your stamp to your website, business cards, blog post images, and social media profiles.
Premium theme | $30 – $60
Upload that brand new logo, add your brand’s colors, and you’re good to go! Unless you’ve got some coding skills, choose a theme that you like as is and skip turning it into a DIY project. StudioPress showcases lots of fantastic looking, easy to use, responsive themes that will show off the best of your biz straight out of the box.
Copy editing | $100 – $200 / page
Writing about yourself and your services is not easy. I’d been writing and re-writing the same copy for the same pages over and over again for three years before I decided to bite the bullet and hire someone to make some sense out of my words. This turned out to be one of THE best investments I made this year. So good in fact, I was actually a little freaked out at how much it could level up my business. (And level up it did!) (YourHotCopy.com in case you were wondering who worked their magic on my site)
LeadPages | $25 / month (annually)
Thanks to my biz buddy Mariah, content upgrades and webinars are currently all the rage. And the holy grail of making this stuff work together seamlessly is of course, LeadPages. For a long time this seemed like one of those things only super sales-y people bought and I could not for the life of me imagine why it would be useful for my little biz. But then Mariah was very convincing, and I bought it, and I love it. I’m able to set up all those content upgrade boxes, webinar registration pages, live webinar pages, and landing pages in a matter of seconds!
Email platform | $20 – $60 / month
Do this. Do it now! Why put time into collecting all those email address with your fancy LeadBoxes and then let them sit there and collect dust? Adding an automation workflow to my content upgrades via MailChimp was massively helpful in not only helping to build a connection with new subscribers, but also helped to keep my passive income products selling after the fact.
Buffer | $10 / month
Oh how I love me some Buffer. With the click of a button (and my Chrome browser add-on) I can drop tweets and quotes into my queue so quickly that it easily integrates into my everyday workflow. I don’t always pay for Buffer, but during launches it’s worth it to schedule a month of content all at one time.
Webcam | $50 – $100
This is for all those webinars, vlogs, interviews, one-on-one sessions with clients you’ve got planned. My Logitech webcam was my best investment of 2014 and made the video from the camera built-in to my MacBook look straight outta 1994. I use this for all my video needs, as well as recording audio for screencasts and podcasts.
And one more for ya, because beautiful blog graphics and website design elements are a huge part of a professional and personality-driven brand too! My brand new Photoshop e-course would be the perfect addition to your business arsenal and you can check out all the info over here >>>