By now you probably know that content upgrades are one of THE BEST ways to grow your email list. Especially if you’re starting from scratch! You can’t beat giving your audience super valuable content and then providing a huge incentive to trade their email address for even more information.
A content upgrade is an additional piece of content that users must submit their email address to download. Why is collecting email addresses beneficial? Because you can segment your email list by the types of information people download (for example: blogging, business, freelance) and then move them into an automated email sequence that provides even more information and ends with a pitch to purchase a product or service.
Content upgrades are THE best way to provide your audience with a massive amount of value and build your email list at the same time. And it’s THE biggest way I’ve been able to grow my own list on a daily basis.
While I’m sure you’re convinced it will cause a spike in subscriber numbers and sales, actually coming up with content upgrades on a regular basis might prove to be challenging. So today I’ve got EIGHTEEN ideas for how you can add value to your blog posts and boost that email list every single day!
Information on how to create all of these and deliver them is at the bottom of this post. :)
This is probably one of the more simple and obvious solutions. Create a worksheet for readers to take the information you’ve provided and apply it to their own situation. Create a PDF that asks all the questions posed in your post so your readers can work through a problem and come up with a solution specific to their niche.
This is great for list posts that help remind people to stay organized or on track. I ended up creating a content upgrade after I published this post because someone commented that they’d love to print the list and put it on their wall.
How about those list posts that people will need to go through on a weekly or daily basis? Creating a checklist that readers can print, laminate, and then use over and over makes for a super valuable content upgrade.
Maybe the content in your post is just a fraction of what you know and you actually have enough information to turn it into an ebook. This would also be great practice if you see some passive income in your future and want to figure out how all that ebook stuff works with a little less pressure.
Ditto on the mini e-course. Break what you know into 5-10 lessons and include it with your post as an email course, a private page on your website, or a PDF.
This is a really great option if you’re looking to connect with your readers outside of your blog. Build a page/graphic/PDF with a daily or weekly challenge to help them move from point A to point B. Create a hashtag, check in on a daily or weekly basis, and invite them to share their progress on social media.
If your blog post covers a more complicated technique (creating a content upgrade, for example), including the steps with photos and longer explanations can be a massively valuable addition to your post. Add all the instructions with photos into a PDF.
Set up your webcam (this is the one I use) and share the exact steps to teach your readers to do something. What part of the process might they need a little more explanation to get through or would benefit from seeing you showing the steps on video?
How can you further expand on the information in your blog post? Maybe it’s tips and tutorials, maybe it’s personal insight, maybe it’s daily prompts. Consider how you might inspire, entertain, or educate your readers by connecting with them over multiple days.
The resources for actually building and delivering all of these items could have been compiled into a PDF list and added as a content upgrade itself. But I’m feeling kind / lazy today so you get them all for free. ;)
Maybe the extra information would be better sent as an audio upgrade – for example, a yoga lesson or a morning meditation. Think about your ideal reader listening to podcasts on their morning commute – what could you share with them in 30 minutes or an hour?
All of my past webinars have now been added to my site as content upgrades, meaning they’re still free, but one must submit an email address to watch.
If your main piece of content is a webinar or a podcast, you could create a transcript as an extra download. This would be a great way to track who is interested in that subject and promote related products to them as well.
Email templates, sales copy, form letters – what does your ideal reader need to write that they may be struggling with? Create a mad libs-style template they can use to create their own stuff.
I added cheat sheets to many of my courses because I cover lots of tools quickly. This way students have a quick reference guide no matter which lesson they’re on. Any technical info in your post that could use a cheat sheet as well?
This is a great way to create a visual representation of your blog post content and break it down into bite-sized pieces. If the information you’re presenting is long or complicated, your audience might appreciate being able to work through it item-by-item presentation style.
Add more voices to the mix. Including a bonus interview with another expert in a video, text, or audio format could be a major upgrade for your post.
Combine a bunch of these items into one package for an extra valuable upgrade! A video tutorial with worksheets and checklists – I can see you salivating already! This is an epic way to help your readers accomplish a goal or learn something new. It could even turn into a limited-time freebie that you’ll add to your shop later on. (Ya know, since you’re collecting emails and tracking how many people are downloading like a smarty pants.)
OK Sarah, How exactly do I create and share all of these things??
LeadPages is the most simple way I’ve found to collect emails and send out content. It’s an investment for sure, but it’s well worth the money if you’re going to create content upgrades on a regular basis. Creating the opt-in, uploading your files, and sending the email with the content are all included in one. Plus you can make highly clickable landing pages, webinar pages, and social sharing pages too! (Create. Profit. Party! has an entire section on setting up upgrades in LeadPages.)
With a ConvertKit form
You can also use a ConvertKit form by adding the free download right into the autoresponder under Incentive email. You can attach your freebie and then update the button with a specific action.
Shooting + Editing Video
Video can be recorded on your computer with Quicktime (your face or screencasts) or on your phone. Edits can be made with iMovie or right in YouTube. Windows users can try LightWorks or Sony Vegas. And you can make videos private and share them via YouTube, Vimeo, or my fave, Wistia.
P.S. If you’re rocking the content upgrades an they aren’t being clicked very much, this might be your problem >>>