Alright my badass biz-owning friend, if next year is the year you’re going to get into the infoproduct/passive income game, then this post is for YOU. This is the perfect time to prep, learn, and get organized so when you jump into creating and launching your product, nothing will get in your way.
Here are five things to do before you get started . . .
Clean up your website
Your website is your best employee, your friendliest receptionist, and your most helpful salesperson. Take some time to make sure it’s in good shape prior to sending tons of people to check out your stuff.
Make sure your WHAT + WHY are clear: what is it exactly that you help people do and why do you do it? (Read Simon Sinek’s Start With Why if you’re not sure.) If the purpose of your website isn’t clear, people may have difficultly understanding how your product can help them. (See also: 6 ways to make sure your blog focus is obvious to new readers.)
Also take some time to scour your design. You wouldn’t want someone dirty and disheveled greeting guests, so make sure your website is lookin’ good. Here are a bunch of posts to help you figure out what needs to be updated:
- 6 ways to refresh your blog
- 10 quick blog fixes
- 6 ways to make your blog look legit when starting a biz online
- 9 ways to reduce your blog’s bounce rate
- 10 things that shouldn’t be on your blog
Clear out your schedule
Building something awesome and developing a plan to make it profitable…that shit takes time. A lot of time. You are going to want HOURS every single day to work on your brilliant product, so if you’ve got a vacation, a holiday, a family thing, a work thing, a personal thing, or a health thing that is going to take big chunks out of your week, you may want to find a less busy time in your schedule. It can, of course, be done, but I guarantee you WILL be exhausted by the end. During this last product launch, I was also prepping for a circus show – not great planning on my part. I went to bed dead tired many nights and probably should have sent a few more emails than I did. If you make space in your schedule and really put your focus all on one thing, you’ll be less stressed, end up with a better product, and have a bigger launch.
Find out how you can best help your audience
The time to figure out if your audience will really buy your awesome infoproduct – it’s NOW. Before you spend time planning. Before you spend time writing and writing and writing. Before you get super duper excited about how amazing it’s going to be… find out if it will actually SELL. Creating and launching a product is a massive amount of work, so you’ll be pretty bummed if you put all that time in only to find out it wasn’t really what your people needed. Send out a survey via Typeform, talk to your people on Periscope and Twitter, ask questions, create a landing page with some info and an opt-in. Find out if they need a workbook, or group coaching, or a community, or a guided plan. Find out what they’re hoping to accomplish at the end. And then plan your product around helping them knock it out of the park.
Gather your supplies
What will you need while you’re in the create + launch process? You don’t want to be making trips to the office supply store, downloading programs, creating accounts, or buying hardware when you need to be in the creative zone. Do these things before starting so you’ve got everything available when you’re ready to go. Here’s what I generally use in creating and launching products:
This list contains affiliate links
- Whiteboard, calendar, notecards, Post-its for planning
- iMovie or Adobe Premiere Pro for editing
- Wistia for video hosting
- Mac Pages for worksheets
- iBooks + Google Docs for ebook writing
- Google slides, Keynote for Mac for webinar slides
- LeadPages for landing pages, webinars, content upgrades
- ConvertKit for sending marketing emails + setting up automated email sequences (for courses and sales funnels)
- Teachable for an e-course membership site
- SendOwl for digital downloads (ebooks)
- PayPal for payments (through Zippy or DPD)
- Champagne for when I’m finally DONE!
Learn how to use everything
And lastly, don’t just buy cameras and microphones and sign up for MailChimp and LeadPages. Figure out how to use them! Make a practice video and figure out your lighting and what size to shoot it at. Learn to create images in Photoshop (I can help you with that!) before you suddenly need to create an ebook cover. I know this one seems like a duh! moment, but I can’t tell you how many times I decided to do something at the last minute and needed to learn a whole new program. Figuring out how to do all the tech stuff before you even start will help you avoid having to cram in 20 Youtube tutorials the day before you’re set to create something or run an event.