So you probably already know that publishing content on your blog, your email list, and on social on a regular basis is KEY in growing your online presence and getting those clients and customers, right? And because of this you’ve probably felt stressed or overwhelmed trying to figure out how you’re supposed to come up with new and original stuff for all of those platforms every single week.
No matter how well you plan or how badass your editorial calendar, there are always those days (ok, weeks) that fall through the cracks of business and life and leave your blog, your list, or your social media platforms (ok, all three) looking like a ghost town.
So today I’m here to help with a crazy simple solution.
Why not choose one single topic (EX: better blog photography) and discuss it on every platform, in different ways, and invite your audience to chime in to cover that one single subject thoroughly all week long?
Here’s how . . .
Repeat the information you share
Yep, you’re totally off the hook on creating 6 different blog posts, an email to send your list, plus extra tips on Instagram and Twitter and Facebook. Remember, not every person that reads your blog subscribes to your email list. Not every person that subscribes to your email list follows you on social media. And not every person that watches you on Periscope likes your Facebook page and follows you on Twitter.
Most people are only going to follow you in a few places and I bet they still don’t see everything you publish. Yes, a handful of your most loyal fans are checking you out on every platform available, but they probably like you enough to not mind that you’re repeating content. So it’s totally TOTALLY ok to post the exact same thing to your blog and send it to your email list and talk about it on Periscope and then publish that video to Facebook and YouTube as well.
Extend the conversation
You don’t have to hit every point in every blog post. In fact, after clicking publish on most of my posts I always think of a few more things to add. But instead of going back and editing every time I have another lightbulb moment I use those extra tips and tricks to create social media posts or for my email list. This allows me to continuously publish content without adding more to-dos to my list. Trust me, you don’t need to write the most complete, epic post every time. Your blog readers will survive if you only share 10 tips and leave out those two you thought of in the shower the next morning.
Plus, extending the conversation from your blog onto social media gives you a reason to send people who may not follow your blog over to that post to get the rest of the information. Cross-promotion, baby!
Get your audience involved
If you’ve sent an email to your audience, why not invite them to use a specific hashtag and share their thoughts on Twitter or publish the exact same thing to your blog and ask them to join in the conversation there? Hop on Instagram and give them a tip to try or a challenge to complete and ask them to check in and share their results.
The more you involve your audience by asking questions and inviting them to share their experiences the more they will trust and feel connected to you. It’s one thing to consistently provide reliable and useful information, but a whole other level (up!) to engage your audience and make them feel like they’re part of what you’re doing online.
Look at it from a different angle
Maybe on Twitter you talk about it the topic as it relates to daily life, but on Facebook you can add video and look at the same thing from a more technical perspective. Cover one side of the story on your blog and share something a little more personal with your email list. Or share your thoughts on social media and then post a round-up of responses on your blog. There is never one side to a story and it might help your readers to see it from multiple angles.
So tell me in the comments – do you post content covering tons of different topics (within your niche of course) on your blog, email list, and social media platforms every day? Or do you take one specific topic and spread it out over a period of time on all the platforms you use?
And one last thing for today – Registration for my Badass Babes Blog Club + E-Course is closing soon. If getting serious about your blog is on your to-do list this year then head over here and join us >>> It’s everything you need to grow your traffic, boost your email subscribers, build your social media following, and seriously cut down on the stress and overwhelm that comes with figuring it out on your own.