So you’ve been blogging for a few months or a few years now, you’re posting on a regular basis, you’re interacting on social media, you’re doing all the things you know you’re supposed to be doing, but your audience isn’t really growing as fast as you think it could.
You’re watching all these other bloggers effortlessly sprint right into the excited, outstretched arms of thousands of followers (or thousands of dollars) and you’re thinking – what gives? My posts are AWESOME – why isn’t anybody paying attention??
I hate to break it to you (actually I love to because this is really going to help), but your problem is probably that you aren’t picking a lane and sticking with it.
What does stay in your lane mean?
Well, first off, you need to know where you’re headed and why exactly you’re putting time (and probably money) into blogging in the first place. Understanding the purpose for creating blog content will make it less painful to start cutting categories and blog topics and adjusting the scope of what you write about.
And we’re not talking some heart-centered purpose that’s all about your audience here. We’re talking nitty gritty, selfish, all about you purpose.
Why the heck are you putting all this time into your blog and what do you want to get out of it . . .
Are you hoping to earn income through affiliate links or brand partnerships? Does building a community make you feel like your work is purposeful? Are you using your blog to support your business? Do all those likes and comments make you feel like a rockstar? Are you creating infoproducts to boost your income?
Do not pass go, do not collect $200 until you’ve figured this out.
Decision time . . .
Alright, now that we’re clear about why you’re blogging, you need to pick a lane. And by this I mean – you need to blog about ONE specific topic that helps your readers nail ONE specific goal. My lane on this little blog boils down to building an online presence to earn a living, so all of my blog posts help move my readers (aka YOU) in that direction.
This means that you will never see a blog post about what lipsticks I use (even though if you follow me on Instagram you know I’m super addicted) or travel tips or training my dog. Why? Because I’m guessing you showed up here to learn about building your blog and business, right?
Changing lanes confuses your audience, it keeps them from checking in on a regular basis and from recommending you as a resource. People don’t want to share blogging tips from someone who also posts about gardening and baking (if that’s you, sorry, it’s true. #pickalane). They want blogging tips from someone who is thinking about and writing about blogging 24/7. They want someone coming at the topic from every side and an expert on everything in the box so they’re also able to think outside of it.
If you really, really, really need to write about something outside of your niche, use Instagram (or whatever social media platform is comfy for you). I share things outside my niche on Instagram (mainly circus stuff and pics of my dog) in order to make myself look like a real, relatable person. You could also create a completely separate account – one Instagram for your kick-ass interior design business and one for your obsession with raising miniature pigs.
How does this help your blog grow?
When you stay in your lane and write about only one topic, people begin to know you for something specific. Instead of being another fashion blogger, another healthy living blogger, another business blogger, another mommy blogger, you’re THE blogger to follow to learn about serious style for under $100/month, injecting green into your daily life, starting a business over 50, or raising confident kids. You begin to stand out in your niche even if you feel like you’re surrounded by people writing about the same things.
It also helps you publish content on a regular basis. You might think that only having one topic to write about would stifle your creativity or slow your flow of post ideas, but in fact it makes coming up with BETTER content ideas easier. You don’t have to dig as deep – sometimes the more simple the post, the more your audience will respond. You can cover one specific topic more broadly (we talked about that last week) and not get bogged down by having 50 different topics to choose from.
Plus, if you’re posting 3x each week and two of those posts are on a topic completely unrelated to your goal/purpose/business, then you might as well just publish a funny cat video because it will be equally effective in helping you move toward your goals (aka not effective at all).
So…how do you pick a lane?
If you want my step-by-step process for narrowing your niche and picking a topic (plus a TON of lessons on blogging), I highly suggest joining The Badass Babes Blog Club + E-Course.
Narrowing your niche is one of the FIRST things you’ll learn because without laying this foundation, you can end up spinning your wheels for months (or YEARS!) and not growing your audience as much as you were hoping.
You’ll also learn how to . . .
- Focus your online presence in a way that will grow your pageviews, email subscribers, social media followers, and sales (some members have seen their pageviews TRIPLE by the end of the course!)
- Plan high-quality blog posts + create a strategy to publish content consistently
- Build a powerful social media strategy + have the confidence to promote your own content
- Edit your blog design + create a cohesive style for your brand
- Start your email list from scratch or kickstart your existing list
- Build your online community + collaborate with other bloggers
- Shoot + edit video
- And even make MONEY online through affiliate links!
Enroll now and you can jump straight into Module 1 TODAY (or tomorrow or next month or whenever you like because you have LIFETIME access to the course + community).
Badass Babes have said . . .
Registration closes TOMORROW (May 5) at midnight ET and space is limited so hop to it!