I’m one of those weirdos that likes a process for everything. I’ve had the exact same morning routine for over two years. I get dressed, walk the dog, feed the dog, make tea and a breakfast burrito, and then park it on the couch to load TailWind with pins and answer questions in my blogging communities.
Same tasks, same order, every single day.
Now, this may seem sort of boring, but for me it means that on my best days my morning runs smoothly and on my worst days I don’t have to think about anything except putting one foot in front of the other. I don’t have to stare into the fridge for 20 minutes figuring out what to eat, I don’t have to worry that I’ve skipped giving my dog his meds, and I don’t have to decide where on my to-do list to start.
By the time I need to be creative and actually use my brain, I’ve already accomplished enough small tasks to get me going.
The same process and routine works for blogging.
After 20 years I know that I’m not excited and brimming with ideas every single time I sit down to write. Most days I’m into it, but on the days I’m not feeling inspired I still need to finish a post and hit publish or else my blog and my business don’t grow.
This means I need to 1. plan in advance, and 2. (what we’re going to talk about today) have a specific way I write.
When you have a formula
creating blog posts is SO MUCH easier.
So, what is that formula?
It’s . . . Story + Proof = Lesson
Story: Tell the readers a little bit about your own experience or a story from a client/customer (that you have permission to use). This is the part of your post that shows you’re a human being (flaws and all) and helps to build a deeper connection with your audience.
Proof: Give details and examples. This is important for building trust with readers who might not know you well and help readers understand how it might apply to them and their situation.
Lesson: Wrap up everything into a conclusion. Why does this work? Why is it important? Why do you need to try it?
Lesson coming at ya . . .
Putting this formula in place BEFORE you begin writing or even using it to create a quick draft can help you get a step ahead and start your wheels turning even on days that blogging is the last thing on your mind.
Remember, consistency is key when growing an online presence, and the easier you make blogging (just like the easier you make getting your butt moving in the morning), the more likely it will get done!