Hey service providers – this one is for you!
Want to know how I got booked out with web design clients months and months in advance?
I didn’t do Facebook ads or webinars, I didn’t promote my services on social media. I didn’t even have an email list.
For almost four years I just blogged my little heart out, sharing tons of tips and advice, and clients came to ME. It worked so well I started referring to my blog as my big marketing machine.
Even though it seems like it sometimes, blogging isn’t just for infopreneurs and influencers. It can actually be a valuable marketing tool if you provide services as well.
- It’s a great way to boost your site in search engine results
- Gives potential clients an idea of what it’s like to work with you
- Builds your authority in your industry
- And weeds out those clients that won’t be a good match. (OK…pain in the ass, it weeds out the clients that will be a pain in the ass :)
Here are 6 types of blog posts you can add to your content calendar to attract more clients to your website every day.
If you are blog-less at the moment I’d recommend heading over here first.
1 | Your story
Do you know what the internet is full of these days?? Experts with no experience. Yes, you’ve probably detailed some of your story on your about page, but sharing the details in a blog post is an excellent way to stand out from the crowd and say, “Hey! I’ve had a ton of education/experience/training. I REALLY know what I’m doing and I can totally help you out.” People love to know how you got from zero to where you are now, especially if you’re teaching them to follow in your foot steps.
2 | Client profile
What’s even better than promoting yourself? Having past clients do the promotion for you. If it works with your industry, share your client’s results, their experience working with you, and how they benefitted from hiring you instead of trying to figure things out on their own. Include their photos or a headshot and any relevant links. Julie’s post is a perfect example of a client profile” “Client Success Story: Reintroducing FODMAPs and Training for a Half-Marathon“. If you’re going for extra credit you could even do a video interview to help potential clients see how working with you could help them too.
3 | Your process
If you don’t have client stories to share or can’t share because of your industry, how about a post that breaks down your process? You don’t have to give away your trade secrets, but a step-by-step overview of what people can expect will be helpful in getting them to jump on board. Are you strict with deadlines? Do you prefer Skype or email? Are you fun and easy-going or all business all the time? In my experience, clients are MUCH easier to work with when they understand the process, what you’ll bring to the table, and what they need to show up with. (If you don’t have a process a blog post is a damn good way to figure it out!)
4 | What you don’t do
Are there things that are cliché for your niche or stereotypes that you’re just not into? Mariah did a great post like this literally saying “12 myths about creating courses that are total garbage” Your ideal clients will likely respect you more when you stand up and state your opinions. And people who aren’t your ideal client will hopefully get the hint before you waste time emailing back and forth. Me? I’m not into meetings, business casual, and working without a plan. No thank you!
5 | The pre-work stuff
What details should potential clients have in place before they’ll be able to work with you? As a web designer my clients needed to know what their website would be about, what pages they needed created, and what actions they wanted users to take BEFORE I would be able to start a design. Trying to figure this stuff out along the way always meant the design process went over by weeks. To have more clients show up ready to work, create a post (or series of posts) that helps them figure out all this stuff on their own.
6 | The small win
What little piece of actionable advice can you give potential clients before they even think to contact you? Help them make a change, take a step forward, or figure something out so they’re so impressed by that tiny result they can’t wait to pay you for more information.
Here’s a small blogging win you can get today: Is there a photo of your lovely face on your homepage or in your blog’s sidebar? Add that along with 2-3 sentences about you and your site/blog/business so new readers get a quick introduction immediately.
Win and win!
P.S. If you haven’t jumped into blogging yet at all, I’ve got you covered . . .