Twitter – the one social media platform where it’s completely acceptable to post non-stop literally all day long. Unfortunately most bloggers don’t take advantage and tweet up a storm because they’re worried about being annoying or sales-y. If your Twitter audience is growing at a snail’s pace and your traffic is no better off then this post is for you!
Here are 6 quick fixes to help step-up your strategy and use Twitter to grow your online audience and boost your blog traffic.
Tweet more often
The easiest and most overlooked issue – you’re not tweeting enough. Currently I’m sending out about 20-30 tweets/day, but some larger companies will send close to 100! My motto is . . . if you have something valuable to say or share – go for it! Tweet your new blog posts, tweet your old blog posts, tweet posts from other people in your niche, tweet things your audience will find interesting or entertaining, tweet tips/ideas/advice, tweet what you’re doing behind the scenes.
If the idea of tweeting that often makes you sweat I recommend using a platform like Buffer to automate your tweets so you’re not sitting at your computer hitting re-tweet all day long. For blog posts from your archives you WordPress users can install the Revive Old Post plugin – my secret weapon for tweeting 24/7 without lifting a finger.
Remember: If people follow you they WANT to hear from you, don’t deny them all the good stuff you have to share!
Are we friends on Twitter yet?? I’m over @xosarahmorgan
Tweet at the right times
Do you know when your audience is most likely to click or re-tweet your content? You should!
Depending on your ideal reader’s lifestyle and where in the world they live tweeting in the morning may be better than tweeting at night and tweeting at 8:15am might be better than tweeting at 8:30am. But don’t just guess, use a tweet scheduling tool (yes, like Buffer) to find the optimal times to tweet and then SCHEDULE those tweets in ADVANCE.
Here’s my schedule as determined by Buffer’s Optimal Timing Tool (you’ll find this under Schedule) which is based on when my actual tweets get actual clicks, re-tweets and replies. I could have guessed my audience is online and tweeting around 9am, but 9:17 specifically – not a chance!
Over the past year Twitter has moved from being largely a text-based platform to image-based. And since most people have caught onto this trend, tweets without images are often ignored in a sea of eye-catching images. Create a template in Photoshop or Canva to make creating Twitter-sized graphics for all your blog posts and promos a two-minute task.
When designing your images keep the focus on what’s most likely to catch your reader’s attention and add the rest of the details into the text part of your tweet.
While you can fill your caption with hashtags on Instagram and don’t need them at all on Pinterest, Twitter is happy with just a few. Adding an extra #blog or #blogging to my tweets helps to get my content in front of people who may not have found their way to my blog otherwise. Scanning through hashtags on Twitter is also a great way to find more content to share with your audience.
Share content from others
Not only should you be sharing content from your own blog, but you can turn your profile into an ever-expanding resource by tweeting content from other people. Adding the author’s username helps to build connections for both you and your audience. If you’re hoping to collaborate with other people in your niche, tweeting their content is a simple first step.
Curating content from others is also an easy way to create a quick link round-up at the end of the week. On Sunday mornings I scan through my own Twitter feed and collect all those links into my weekly Blog Love post.
Lastly, you need to get in there and talk to people. Respond to their tweets, join Twitter chats (start one if you can’t find a chat for your niche!), ask questions. Your blog posts and promotional tweets should always be conversational but you still need to jump in once or twice a day and tweet something that makes you look like a human being.
Get to know your audience and help them get to know you. Share little personal details like what you’re watching on TV or what you did over the weekend. It might not fit into your blog content as a post, but sharing your quirks and hobbies on social media can continue to build a connection and bring in new readers.