FYI: Growing your blog traffic isn’t just about creating great content; you need to become the go-to person for all things related to your niche. Don’t just be a fashion blogger, be THE person to follow for chic style on a budget. Don’t just be a food blogger, be the countess of crave-able cookies.
Becoming #1 on Google and in the eyes of your audience means more blog traffic, more email subscribers, more social media followers, and MORE conversions.
By turning your blog + yourself into a resource, readers will be generous in sharing your content because you are generous with the information you provide. You’ll be more likely to get asked to collaborate, be part of online summits, and guest post. You’ll be the person at the top of the list for podcast interviews and features.
And most importantly, once your name and brand are closely associated with your niche, it will take less time for people to make a purchase or hiring decision. If you’re the best, they won’t need to waste time comparing other options.
If you’re not feeling very authoritative or on top of your game yet, no worries – here are six ways to get going on your trek to that #1 spot.
Share content from other people
First up, the most simple option – sharing content from other people on social media and your blog. Nobody wants to stop by your Twitter or follow you on Pinterest only to find that you share nothing but your own content. Yes, you should promote your posts but social media is about connecting and community, so it doesn’t look great when your social media profiles are all Me! Me! Me!
Interview or feature other people on your blog
Becoming an authority doesn’t mean you have to be THE expert on everything. Feature or interview people from inside your niche that offer a new perspective and/or people from outside your niche whose expertise could help your audience. For example, if you’re a nutritionist blogging about balanced eating, you might interview or share a guest post from a mindset coach to help your audience stay positive and motivated when they reaaaally want to swing through a drive-thru instead of making a healthy lunch.
Most people are very open to being featured on another site. Send a SHORT (no more than five sentences) email with your post idea, relevant stats, and a deadline for when you’d like the post to go live. And double check that your website and social media links are somewhere in your email. I cannot tell you how many emails I leave unanswered because people don’t include a link to their website and I have no idea who they are. Make it as easy as possible for the other person to say YES!
Respond to comments and questions
Unfortunately, you can’t just drop a knowledge bomb once/week and expect people to think you’re all that. You have to respond to comments and questions to fully create a connection so YOU are the person your readers think about the next time they need help. Readers need to trust YOU, not just the information you’re sharing, and answering questions is tremendously helpful in rounding out the resources you share.
To avoid becoming overwhelmed by questions, schedule 10-20 minutes each day to respond on your blog and social media.
We’ve talked about this one before. Seeing + hearing you speak about your expertise will cement your authority better than writing alone. If you’re feeling overwhelmed by emails and comments, hop on Facebook Live or Periscope once/week and knock out a bunch of questions at once. You’ll be able to dig a little deeper into what people need and give them extra help in a way that doesn’t happen in comments.
Stay on top of trends
When Instagram added stories to their app, what did I do? Sit my buns down, figure it out for all y’all, and write a post about it. Your audience will REALLY appreciate when you do the research and figure things out for them. As your authority grows people will look to you to let them know what trends are worthwhile to check out and how changes might affect them.
If you’re in a field like technology where new trends pop up every single day, definitely pick and choose what’s most important for your audience to learn. If you share only the stuff they REALLY need to know, they’re more likely to trust your advice and come back to you consistently.
Share what you’re inspired or motivated by
People LOVE looking under the hood of anything that appears to be going strong. If you’re building your authority, it’s likely that there are plenty of people hoping to do exactly what you’re doing. Share when things work or what you learned when they don’t. Share what you’re reading or watching and who you look up to. Give them a little insight into what makes you tick so they can see the “how” of your blog or business and not just the “what.”