Alright bloggers, we’re nearing the end of the year, which means it’s time for my favorite thing – new year planning! To start you off with something easy, let’s get your blog in gear and fill that editorial calendar so you can skip the late-night guilt of having no idea what to blog about.
Here are five ways you can quickly generate more blog post ideas that your audience will actually be interested in reading. Every single one of these options is extra helpful because they’ll continuously provide you with new blog-worthy material.
Host a live chat
Pick a topic, hop on Facebook Live or Periscope to provide a few bits of advice, and then hang out and allow your audience to ask questions. I opt for Facebook Live because videos stay on your profile, so even those that miss the live event can stop by and add their two cents. (Plus video will earn you more engagement on Facebook than photos or links ever will.)
Even if you provide the most thorough answers live, you can still take those questions and turn them into blog posts. Remember: Not everyone will see all your posts, or read all your emails, or watch all your videos, so you can always repeat content.
The more you go live, the more people will see you as a resource and feel comfortable showing up and commenting. (If going live seems like the worst idea ever, read this.)
Add questions into your weekly emails
Make a habit of allowing your audience to respond to your emails by posting a question and inviting them to hit reply. You can respond to each person quickly and then use those questions to develop a longer answer as a blog post. Or collect all the responses and share them as a round-up.
You should be sending your list an email every single week, so you could potentially generate enough post ideas to last all year long. (If you don’t have an email list yet, head over here. And if you don’t think you need an email list, read this.)
Create a Facebook group
Online communities are perfect for effortless research because Facebook groups are literally MADE for people to ask for feedback and advice. You don’t have to do anything but hang out and be helpful and the questions will show up automatically.
You can also post daily/weekly prompts to get members talking and encourage them to share what they’re working on. Turning questions into blog posts also gives you more content to post within your group. Once the post is live, go back and share your extended answer with the members.
Dig deep into your own journey
I’ve told my own corporate to self-employment story about 500 times. Most of the time it’s the same explanation, but every once in awhile an interviewer asks a question that takes me a little more in-depth into how or why I did something.
Go past the basic details and create a post about something very specific. Instead of talking about how I grew my entire online presence, I might cover just the details of boosting my Twitter traffic or growing my email list with giveaways. Since your journey is always evolving you’ll be able to provide your audience with continuous updates and ideas from what you’ve learned.
Hop on Pinterest
Pinterest is a goldmine for blogging brainstorms. You can not only see what’s popular from other bloggers, but also what Pinterest users are searching for most often as well. Type a word or phrase into the search bar and see what phases and keywords Pinterest comes up with. The most popular keywords show up first, as do the most popular blog posts. Look for those that have tons of shares (and are not sponsored) and use that info to come up with a unique angle for your blog.
If you’re a pen + paper kind of planner, grab my Badass Blog Planner (available on Amazon) to help you evaluate what worked from last year and what will blast off your blog in 2017!