* I’m a big fan of TailWind, which means this posts contains affiliate links
Want to know something crazy…..I have 823 pins scheduled right now.
This means I have pins scheduled from now (April 12th) into JULY. I could literally abandon my Pinterest for almost FOUR MONTHS and it would keep on going. Keep pinning and bringing in blog traffic, social media followers, and sales.
My secret weapon (ok…it’s not entirely secret) is the pin scheduling tool TailWind.
Now, it’s taken me a couple of months to build up that massive stockpile of pins, but even one month of content would make promoting my blog and positioning myself as a resource on Pinterest SO much easier.
So today I’m going to share how you can use TailWind to create a massive, time-saving stockpile of pins as well.
And heads-up, if you want to know WHAT to pin and all the techniques behind turning Pinterest into my #1 source of traffic, then next week’s webinar is for YOU. (All the details are over here.)
1 | Set your schedule
Once you create your TailWind account (click here to start yours), the first thing you’ll want to do is decide how often you want to be pinning. A good starting point is 10 pins/day so you can get used to adding content on a regular basis, but if you’re feeling ambitious, I would aim for 30 pins/day.
TailWind has a Smart Schedule feature (under Publish >> Your Schedule) that will automatically choose the best time slots for each day based upon your previous Pinterest engagement. This means your pins will go out at the times they’re most likely to be seen and shared.
If you’re just starting out, you can create a schedule and then hop back in after a month to update the time slots once there’s more data.
2 | Set up your board lists
Next up – instead of pinning one pin to one board at a time, which would take FOREVER, you can create lists of related boards to speed up the pinning process and schedule pins to multiple boards at one time.
For most purposes, board lists should be a combination of your boards + group boards all related to the same topic. But you could also create board lists related to seasons, holidays, special events, or any other theme that’s relevant to your blog. All of my blogging boards are grouped together and all of my business boards are grouped together.
Now, you’re probably thinking…why do you have three lists with the same boards but in a different order? I have excellent reasons for this coming up in section 4 :)
3 | Add a one-click scheduling button
If you’re like most bloggers, you probably have share buttons for your readers to use (you can find mine on the left side of my blog – I use Sumo buttons). But you’ll also want a pin button that YOU can use to make pinning your own posts AND posts from other blogs a four-click process.
Don’t waste time logging into TailWind to create a new pin every time you want to promote your own content or you find something awesome to share. You’ll be able to pin quickly on your own blog, on other people’s blogs, and within Pinterest itself.
TailWind offers extensions and bookmarklets that will work on every browser:
4 | Choose your interval
Last up is Interval Scheduling, my absolute FAVORITE TailWind feature. This allows you to schedule one pin to multiple boards, across multiple days with just a few clicks.
Here’s how . . .
First, click your schedule button/bookmarklet to open the scheduling pop-up.
Then add your boards where it says, “Type a board name here.” FYI: You won’t see the option for interval scheduling if you have zero or only one board added.
Once the interval option shows up, click the “use interval” button and use the slider to choose a time between pins. I generally leave about 2 or 3 days between pins.
You can also click the “schedule first pin at” box to set a start date for your pins. This is helpful when scheduling new blog posts into TailWind in advance. You can set them to pin to the first board on the same day the post goes live.
If you’ve scheduled your pins with a 24-hour interval, here’s an example of what will happen . . .
- On Day 1 the post will pin to the XOSarah.com board
- On Day 2 the post will pin to the Blogging Boost board
- On Day 3 the post will pin to the Blogging + Content Marketing board
- On Day 4 the post will pin to the Blogging Tips + Tools board
- On Day 5 the post will pin to the Blogging Pros board
And this is where the 3 lists with the same boards thing comes into play.
If I were to pin 5 pins to the same board list one after another, they would all go into the boards in the same order.
- Day 1: five different pins into the XOSarah.com board
- Day 2: five different pins into the Blogging Boost board
- Day 3: five different pins into the Blogging + Content Marketing board
This means all those other boards would wait days and days to receive new pins.
With multiple lists I’m able to stagger the pins and share to my own boards and group boards evenly . . .
Day 1, Pin 1 >> XOSarah.com board
Day 1, Pin 2 >> Blogging Boost board
Day 1, Pin 3 >> Blogging + Content Marketing board
Day 2, Pin 1 >> Blogging Boost board
Day 2, Pin 2 >> Blogging + Content Marketing board
Day 2, Pin 3 >> Blogging Tips + Tools board
Day 3, Pin 1 >> Blogging + Content Marketing board
Day 3, Pin 2 >> Blogging Tips + Tools board
Day 3, Pin 3 >> Blogging Pros board
Did I blow your mind with that one??
Now that you’re set to start pinning, you’re probably wondering what you should be pinning and how to get more re-pins, right?
Since there’s a lot more detail to those strategies, I’m hosting a free workshop to help you figure everything out.
You’ll learn . . .
- How Pinterest ranks pins so you can create highly valuable blog posts from the start
- How to make your content super-pinnable so your audience helps to grow your traffic FOR YOU
- How to simplify + automate your pinning process so it only takes a few minutes each day
- The 5 mistakes people make that keeps their content from being re-pinned