Today we’re going to talk about something that some bloggers find really fun and some bloggers seriously struggle with.
And that thing is . . . branding.
Now, we’re not just talking about a logo here. We’re talking about all the visuals for your blog and how those visuals + what you share makes your readers feel. Because branding is less about picking fonts (though that is part of it) and more about telling a story.
So like I said – some bloggers get super excited about this branding stuff because they get to be creative and pick out fonts and colors and create an experience for their audience.
And some bloggers run into a major roadblock trying to nail down anything design related at all. They spend days and weeks and MONTHS going back and forth, trying to make decisions and figure out Photoshop. And then they get thrown off by looking at other people’s brands, and often end up using it to delay getting serious about their blog or even launching in the first place. (Sound familiar?)
So what is branding exactly?
Is it a logo? Is it your fonts and colors? Is it your blog design?
The answer is both yes and no.
Branding is the overall visual elements and vibe of your blog or business, and the story it communicates to your audience. It’s your logo + colors but also your personal style, your writing voice, your photos and videos, and how readers feel after interacting with your blog.
Your brand could feel like an honest conversation with a close friend. The excitement and adrenaline rush of crossing the finish line. The thrill of finding the perfectly fitting vintage pumps. Or the deep sigh of sinking into your favorite chair with a brand new book.
And why is it important for your blog?
Well, my guess is that you’re not the only blogger blogging in your niche. (If you are, congrats, you can do whatever the hell you want.) But if you’re like me and are surrounded by bloggers blogging about the same things that you are, then having a strong brand is REALLY important. It will separate you from the crowd.
Your brand needs to show off your experience, your style, your quirks, and your flaws. Because these are the things that will draw in the readers who will benefit most from your content. It will be the difference between new readers thinking, “This site is cool” and “OMG, this blog is fantastic. This blogger GETS me. I need to read everything and subscribe to everything and never miss a post ever again.”
And trust me, when I started blogging, I did NOT think that would happen with my own blog, but once I got serious about defining my brand, it did.
And just like it turns on the right readers, your brand should also turn off those readers who don’t mesh with you and what you do. I know the idea of turning off readers when you might only have a handful seems like an awful idea. But this is especially important if you are using your blog to promote affiliate content, find clients, or sell courses and products.
On my blog this often leads to people saying my colors are too bright or I swear too much, which is totally fine because it means my brand is working!
Take the 5-Day Blog Branding Challenge
In order to help you get your brand on point, I’m running a 5-day challenge next week. Starting Monday, June 12, you’ll receive emails every morning to help you define your brand, create a style guide, update your homepage, and MAKE SURE readers know what you’re all about just seconds after landing on your blog.
You’ll also get access to my Dare to Blog Facebook group where I’ll be hanging out all week providing help and feedback, and I’ll be LIVE on the last day to answer your blog branding questions!