What separates the bloggers + business owners who end up with thousands of followers, clicks, and comments, and those whose blogs fizzle out or get swallowed up in offline life after just a few months?
Is it just brilliant content, fantastic photos, hiring virtual assistants, and spending 24/7 online, or is there something else that shoves blogs and social media profiles in the direction of success?
After 5 years growing my business online, I learned that you don’t have to do all the things, but you do have to do a lot of them. Publishing new blog + social content is obviously important, but in order to boost blog traffic and turn those readers into clicks, customers, and clients, there are a few tasks that are 100 percent necessary.
Here are 7 habits of bloggers + business owners rocking a successful online presence . . .
1 | They have a clear purpose
How many lists will I write where purpose snags the number one spot? Blog posts, emails, services, online courses, and ebooks—they all start here because the money, the excitement of new followers, and the thrill of doing the work will only keep you motivated for so long.
Successful bloggers and biz owners who have a strong sense of purpose will have an easier time moving through procrastination, late nights, mean comments, and total failures. It’s their purpose that keeps them continuously improving and excited to learn more. And it’s their purpose that drives them to connect with their audience and see the bigger picture for the work they’re doing.
Purpose boils down to: Who (think of a specific person) are you helping? What are you helping them accomplish? And what part of your story drives you to want to help them?
Not defining your purpose can make it easy to skip sending your weekly email or writing a blog post because you won’t have a clear vision of who is reading on the other end. I know from experience that the days I produce the best emails and the best blog posts are when I have listened to the challenges of my audience and am creating something to help them with a specific issue.
2 | They provide value every single day
People who have massive success online show up EVERY. SINGLE. DAY. They are sending emails, posting videos, publishing blog posts, posting to social media, answering questions, and leaving comments because they understand the importance of staying top of mind with their audience.
The more you show up in front of your audience in ANY capacity, the more likely they’ll think of you when they need help, advice, or a tutorial.
I can’t tell you how many times someone in a Facebook group or on social media has asked if I have a tutorial for a random blog-related thing. They could have Googled it (and maybe they already did), but at some point they thought I might be able to help them out. And a good portion of the time I already have a tutorial I can send them the link to.
3 | They plan in advance
In order to show up every day and stay on top of providing a continuous stream of content, those successful bloggers and biz owners have a plan to plan in advance.
Coming up with a blog title and whipping up a post the night before is not going to cut it. The “no-plan plan” makes it far too easy to skip days, have no idea what to post about, or let life get so in the way that you stop blogging for weeks or months at a time.
Bloggers who are super successful know what they’re doing for the entire YEAR starting in January. They plan content by the month or the quarter, and they plan their daily tasks a month or weeks in advance. What happens tomorrow, or next week, or next month, is never random or spontaneous.
Planning in advance also means you can schedule things in advance. I use Planoly to schedule Instagram posts, TailWind for Pinterest, and SmarterQueue for Twitter, Facebook, and my Facebook groups. This means I can upload content a few times/month and know my social media presence is running 24/7. (affiliate links y’all!)
4 | They track everything
Because there are tons of options for how to market your blog, it’s crucial to not spend time on anything without tracking the results you’re getting. Seeing results over a period of weeks or months will give you a clear YES or NO on whether the strategies you’re using to grow your online presence are actually working.
Do you know how much traffic you get each month from Pinterest vs. Twitter? Do you know how your Pinterest traffic has grown or shrunk over the past 6 months? Do you know how many emails you’ve sent each month? Or how many videos you’ve posted?
Tracking all of this info in one spot will allow you to see how your entire blog and/or business is running and which strategies are making the biggest impact. And if you haven’t put all your stats into ONE spreadsheet yet…prepare to have your mind blown, my friend.
5 | They step away to find inspiration
People who are able to grow their blog or business rapidly, and stick with it for a long time, are NOT glued to their computer all day—though it might look that way thanks to those social media scheduling apps.
Successful bloggers and business owners take time to experience things that will help them generate more content ideas, be a better resource, and improve skills related to their niche.
Which means that, yes, you should be weekend-ing during the weekend and closing your laptop at a sane hour at least a few nights/week. (Even you side hustlers!)
6 | They think long term
It can be difficult to see past the end of the week and the promise of two days off when you’re in the thick of an endless to-do list, with new ideas coming from all directions. But people with a successful online presence have a bigger vision for what they want to create. It’s not about the one post going live this week; it’s how that post contributes to what they want their blog or business to look like next year, in five years, or in 10 years.
And I know the idea of a 10-year vision when you are just trying to get through the workday sounds ridiculous, but having a long-term plan will help you course correct as you go, so everything you do keeps you pointed in the right direction.
>> Also helpful – these 7 apps to help run your blog more efficiently
7 | They continue to learn
Lastly, those successful solopreneurs take time each week (yes, WEEK!) to learn. Whether it’s listening to a podcast, working through an online class, or reading a few chapters of a book—those people making improving their own skills a priority.
My favorite way to do this is to listen to a podcast while I eat breakfast each morning. Not only does this give me new ideas for things to test in my own business, but it also starts my morning on a positive + motivating note. Win-win!
What skills will help you take the next step forward? Do you need to master Photoshop? Video editing? Get better at crafting clickable blog post titles? Or take a better selfie?? People with a successful online presence know what skills they lack and invest the time and money to get better.