Does this sound familiar…
➜ You spend weeks and weeks creating a course you know will help your audience and you’re so excited to sell out, but during enrollment only 3 people sign up (and then one asks for a refund for personal reasons before you even start).
➜ You finally buy into doing webinars and spend hours planning + creating slides, 100 people sign up, but only 20 hangout live and when you get to the pitch one single person buys.
➜ You get serious about posting on Instagram every single day and showing up on stories. You’re spending hours taking + editing photos, put your heart into writing captions, and you’re getting tons of likes, but people are still not clicking through to your website.
I totally get this because those are MY stories.
7 years into my business and I’ve had so many projects that I worked incredibly hard on only to end up with lackluster results. Today it happens a lot less and I’m more resilient when it does, but I totally understand how frustrating it is when your effort and numbers just aren’t matching up.
Fun Fact (or not so fun depending on how long you’ve been at it): The number of hours worked and the amount of work you produce does not equal the results you get.
Some people get the same results with one product that others have with 30. Some people get the same results working 3 hours/day when other are working 12. One is not better than the other unless your results are bumming you out.
So here are some things to think about if you’re frustrated and struggling to stay confident because your numbers are nowhere near matching your effort.
1 | Realize that this solopreneur stuff takes experimentation + time
It’s not your fault, Instagram makes everything appear easier than it is. But the truth is that most people don’t blast off with thousands of subscribers and crowds of followers throwing their credit cards at them. Usually those people are online, working away for YEARS, growing slow AF and doing stuff that nobody cares about until they find the thing their audience LOVES. For every person that blasted off in 1 year there are 100 that were at it for 10.
There is a tipping point where you go from working a ton of hours for meager results to generating huge results from a lot less work work. But on the way there it will take lots of mistakes, trial + error, massive fails before you figure out what works best.
2 | Focus on little wins + helping your people
Maybe 100 people didn’t sign up for your program, but that doesn’t mean you can’t create crazy results for and have an inspiring experience with the 8 that did. Not only will it provide you with feedback for the next round, but it will keep you firmly planted in your purpose as you see the effects of your work right in front of you.
Celebrate every purchase, every new follower, every client booked and you’ll feel successful way before you hit all those arbitrary industry benchmarks.
I say thank you, out loud, to every single person who purchases from me when those PayPal notifications pop-up on my phone. Every buyer isn’t just investing in themselves and their own business, they’re investing in mine too and I completely appreciate + celebrate that.
3 | Everyone shares their final product but doesn’t mention what it’s taken to get there
Which is totally fine, we aren’t owed any information on their process, but this can also feel like we’re putting in so much more effort and they’re just launching hit after hit like Beyonce.
People generally don’t celebrate their launch by saying…
🙈 “I created 6 other products before this one that didn’t sell at all!”
😵 “I’ve worked on this non-stop for weeks and by the time it launches I’ll be totally burned out!”
💸 “I had a $30,000 launch, but I spent $25,000 on ads!”
😫 “If I have to read my own ebook one more time I’m going to gouge my eyes out!”
Which means you gotta take all those big launches and proclamations with a grain of salt.
There is a point when you know what to create, how to create it, and understand your audience enough for it not to take so much money + effort. But there is also that middle bit where you’ll hustle like hell for every win.
4 | Adjust your strategy
Lastly, it’s entirely possible that you’re doing too much which is causing the disparity between your numbers and your effort. With all the strategies and options I am not surprised – this happens to most people. We’re consuming content like crazy, every strategy sounds like it will work, and we’re so excited we want to try them all.
Here’s your reminder that you don’t need to be on every social media platform, you can repeat content, and use less strategies to get where you want to go.
After 7 years in business I know how important it is to focus on the big stuff, have a roadmap from someone who’s done it before, and either hire out or skip the small stuff. At the beginning, I spent so many nights stuck on the solopreneur treadmill, not seeing any results for all my work.
Simplifying my strategies, focusing on what worked for ME, and ditching some of the small stuff made my life so much easier.
Which is why I’ve put everything I’ve learned into The Productive Solopreneur.
It’s my course to help you simplify, automate, and systemize your business tasks so you can go from being overwhelmed by your to-do list and underwhelmed by your results to taking focused, purposeful steps forward and see the growth you’ve been hoping for.