You know that feeling – when you get a blast of motivation, a spark of an idea, a flicker of brilliance and you sprint to your laptop and start typing like a fiend. That is your intuition and the more it shows up in your business the better!
In this episode I’m sharing how to learn what your intuition is telling you and why listening to it will help you create your best content and marketing plans yet!
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You know that feeling – when you feel a spark inside you light up and you scramble to grab a pen or open a doc and you write and write without allowing yourself to think or edit.
When you let it flow and then realize you’ve written exactly what you’re feeling and exactly what your audience needs to hear.
When you end up creating…
- The Instagram posts that get all the comments
- The stories that get all the replies
- The emails that get all the sales
When you’re not worrying about what you should write or what someone else has done or would do.
When no one can tell you that it’s not the right thing because you know in your guts that it is. (even if it feels a little vulnerable and scary)
That is your intuition firing up.
That is when you’re able to share exactly what your audience needs to hear from a place of honesty, confidence, and self-assuredness in your own expertise. And say the things that only YOU can say.
This is why I don’t always pre-write all the emails or all the social media posts for a launch. I leave a few days open because I always have content I can repurpose if the spark doesn’t come, but I also know that as soon as people start buying and diving into the curriculum I’m going to get that feeling that a whole bunch of people are sitting on their hands, waiting for the right time, and not realizing that the right time is now.
And that’s when I get all business babe, girl boss, CEO and write from an intuitive place.
So how do you get there?
Because that is not always something that is easy to call up, which why we tend to scramble to write when it happens.
I’ve literally run out of the shower, told my bf not to say a word, and then whipped open my laptop to let whatever’s happening in my brain rush out.
➜ Talk to your audience – Get in the DMs, hop on a zoom call, create a coaching package if need be, so that you can hear their struggles in their words and have the opportunity to dive deeper and ask more questions. This is coming from an introvert who would be so happy doing everything via email. But once I’m on the call listening and asking questions, I do actually enjoy it and I learn so much about how I can help.
➜ Practice being still and listening – In Glennon Doyle’s book Untamed (brilliant if you haven’t read it yet) she talks about sitting in her closet, letting everything get quiet, and sinking into herself so she can feel her intuition. To her it feels warm or cold, mine feels light (good feels) or like a pit in my stomach (bad feels).
➜ Try meditation, or just sitting still and breathing. Like stop right now and take a huge breath, fill your lungs all the way, feel your belly expand, and then sip in even more air. And then let it out your mouth and squeeze your abs to move all the air out and even squeeze your ribs – think about your sternum pressing in (you may have just realized that it actually moves). Feeling your breath, controlling your breath will put your focus back on your body and back into your feelings.
➜ Practice asking yourself “Do I want this or that?” in relation to silly stuff – Do I want peas or puppy cuddles? I know I hate peas and I love puppies and there is no grey area which means I can see how each feels in my body and get familiar with good gut feelings and bad gut feelings.
When you know how it feels to make small decisions from your gut you can use it for bigger business decisions as well.
Then pay attention when that spark lights itself inside of you – what are you doing? Where are you? Who were you listening to? What were you thinking about? Take notes so you can replicate that situation to spark that motivation, excitement, creativity again.
Learning to listen to my intuition help me make decisions a lot faster and a lot easier.
When I decided the day before the Dare to Grow launch last month that I wanted to do a self-paced program, it was my gut that gave me the signal to act on that.
Because it was actually terrible timing. Just days before I was feeling so happy that everything was chill and my launch checklist was all done.
But at noon the day before I decided that it a self-paced version needed to happen. So I worked until 8pm that night because I had that fiery feeling of I can’t not do this and knew it would be worth it.
Then, when I went to decide a price, the number $699 popped into my mind. I could have done a bunch of calculations, checked other programs in my niche, but that price just FELT good so I went with it.
And I’m happy to report that both of those decisions paid off and a whole bunch of people were really excited to have that opportunity and dive into the program.
That spark will happen more often when you prioritize your mental state and physical health.
You aren’t going to get that intuitive hit if you’re tired, stressed, thinking about all the laundry that needs to be done. You have to prioritize yourself and create boundaries around your health and mindset so that spark and that state become available. (Coming from someone with lots of anxiety)
If you listened to last week’s episode, this is something I’ve learned over and over from spiritual woo-woo books, self-improvement, leadership, business strategy, marketing, and sales.
I haven’t actually read any books on physical health because mindset is mentioned in all the business and mental health books I read.
In business education mindset tends to be one of the last things that people talk about, but along with your marketing and sales skills, learning to listen to your intuition will be one of the best business tools you have.