If you’re putting in a ton of work, doing all the things, and not making enough money in your business, this episode is for you!
I totally get it, unless you’re a business coach, marketing, sales, and social media aren’t your expertise. Plus there is endless amounts of information and a lot of it is contradictory, which means it would take you like 10 years to test all of the strategies to figure out what works best.
To help you figure out where the problem might be, here are 7 things to audit in your marketing to get things moving and get people paying!
I saw a post from someone recently that said: I had to leave my full time job, my business isn’t making enough money, and nothing I’m doing is working.
Which I totally understand because…
- Unless you’re a business coach: marketing, sales, social media isn’t your expertise
- There is endless amounts of information and a lot of it is contradictory
- It would take you 10 years to test all of the strategies to figure out what works best
Luckily for you, I took a look at that person’s Instagram and marketing to see if I could figure out why she was stalling. I saw exactly what I expected to see from someone in that position – cute photos, helpful tips, but in the last 12 posts only three mere whispers of a CTA.
So today I’m going to share the things I noticed that will likely be a big help to you if you’re in that same position.
But first, your website, Instagram, and any platform where people can find you should clearly tell your audience: I can help you accomplish X, here is how we can make that happen.
Mine would be: I can help you create + launch a digital product, and we make that happen through my 12-week coaching program.
I invite you to write out that statement for your own business (keep it super simple) and then look at your website, Instagram account, etc and ask yourself if that statement is clear to someone who knows nothing about you or what you do.
THEN you can audit your own marketing by checking on these 7 things:
1 ➜ Your Instagram bio needs to be more specific
Health, happiness, success, better life are great, but not specific enough because they can look completely different for different people.
What does this look like for YOUR people specifically? Wanting to earn 5k months or 50k? Do they want to run a marathon or just have more energy? Do they want to move houses or reorganize their space? What is important to them? What are they working toward? Call it out.
2 ➜ Add a better CTA in your bio
If you work 1:1 ask people DM you for more info to get them into a conversation. If you want them to enroll in a course have them download a free guide or training for that specific goal. This allows them to see what it’s like to learn from you and put your recommendations to the test.
3 ➜ Create posts that only pitch your program / services / product
Sometimes it feels like we’re being pushy, so we hide our sales pitches in an email sequence or at the bottom of our posts. But if someone was looking for a person with your expertise you are helping THEM by sharing your products + services in an obvious way.
Make sure these posts have your product, a computer mockup of your course, or text that makes it easy to see in your Instagram grid.
4 ➜ Practice selling every day
If you’re not used to selling multiple times/week, things are about to get uncomfortable! I challenge you to sell on Instagram, on your blog, in your YouTube videos, or to your email list, every day for 30 days.
You need to rip off that band-aid because once you sell that often it will start to be easier and more automated. Sales pitches will flow more naturally when you’re writing, teaching, speaking and you won’t have to write a script or edit out the awkward.
And you’ll feel better when those pitches turn into cash!
5 ➜ Change your CTA until it works
If you use the CTA “DM me for more info” and people don’t DM you then you need try something different.
Maybe it’s “leave the word YES in the comments”, maybe it’s “click the link in my bio”, maybe it’s a simple question “do you prefer learning live or in a self-paced program?”
6 ➜ Show up powerfully to claim your authority + expertise.
It’s time to stop being passive.
If you don’t show up and speak confidently about what you share, your audience isn’t going to be confident about what you share either.
You don’t have to be all loud and extroverted and on stories all day long, but you do have to be clear about the value you provide and the transformation you can create.
Take out passive language like “I think…” or “I feel like…” – you don’t think or feel like, you KNOW.
7 ➜ Show up until they can’t ignore you
A few posts a month isn’t going to cut it. There is SO much info online that your people need you to be in their feed, on stories, sending email EVERY WEEK, showing up with your FACE so they cannot forget who you are and what you do.
I’m finding that I remember those that show up on video or in photos way more than those that don’t. I’m able to remember their face, their voice, where they live and connect it to their job and those that don’t kind of fade away.
This is not just important for your audience to buy from you or hire you, but for your audience to refer you to someone else. You never know when someone in someone else’s network is going to be asking for your expertise. How many of those referrals are you missing out on because you’re aren’t showing up enough?
And lastly…don’t force your business to support you if it isn’t generating enough cash
The online business education community (me included) doesn’t do a good enough job explaining how long this stuff can take and how much up and down there is even after earning four and five-figure months.
I earned $30k/year the first two years in business – that’s $2500 / month. Luckily that was enough because I owned my home, didn’t have kids, and my expenses were low, but that might not be enough for you.
It’s totally okay to stay at your current job longer, or take on a side gig while your business is growing.
Your business doesn’t have to be your side hustle, your site hustle can be a receptionist job, coffee shop, being a server. We always call the job we do for someone else the main gig and refer to our own business as a side hustle. But you can flip that – Starbucks can be your side hustle while you get your main business going. And that consistent paycheck might free up your brain from worrying about paying the bills to focus better on what to do next
I hope you’re coming away from this with a list of things to check on, understanding that it does take time, and that showing up and selling needs to be your #1 job if you aren’t making the money you want yet!
And hang in there, it will happen!
P.S. If you have any questions you’d like me to answer on the podcast you can head over to xosarah.com/podcast to submit your questions or topic requests in the form at the bottom of the page!