Enrollment for Dare to Grow, my coaching program dedicated to helping you create + launch a digital product is opening NEXT WEEK (August 3rd)
So in this episode I’m sharing what you need before you dive into creating your first digital product. (Whether you’re going to hang out with me or make it happen on your own!)
Yes, you need to pick an ecommerce platform, figure out video or graphics, and what to share on social media to promote your launch, but before you even get there, you need to figure out these 4 things.
Ready to create your digital product?
If you need help figuring out what to create, how to create it, and how to get people to actually buy your new product (plus tons of personal feedback and accountability) Dare to Grow enrollment is opening August 3rd!
You can find all the info on Dare to Grow (group coaching + fast track) over at xosarah.com/coaching
(And if you’re listening at a later date, Dare to Grow opens three times every year so check that link for upcoming enrollment dates!)
4 things to figure out before you start creating your product (and yes, I will help you nail these down WITHIN Dare to Grow, but I’m gonna give you a little head start)
1 ➜ Who you help
Client avatar, customer profile, ideal customer – call it whatever you want, but be SPECIFIC.
My people are women, 25-45 years old, running a business online. They need a confidence boost to get comfortable on IG Stories, they need a digital product to grow their income without adding hours to their week, and they need a strategy to simplify their workload because they looove to overachieve and take on more than they really need to.
When I think about this person I’m not thinking about an imaginary avatar, I’m thinking about 2-3 actual people who I know very well because they’ve gone through my coaching program.
Now you might be thinking – well that’s not me but I love your podcast anyway. And that’s the thing – just because you’re marketing to ONE person doesn’t mean people outside of that demographic are going to be uninterested or alienated. I have plenty of dudes and women in their 50s – 80s hanging out with me too!
But if you are in my target audience – it’s going to be like I’m reading your mind and that is the effect you want to have.
If you work with people 1:1 – figuring this out is going to be easier. Pick your favorite client and write down everything you know about them.
- How do they spend their days?
- How do they spend nights and weekends?
- What are they worried about?
- What are they working toward
- How are they standing in their own way?
If you don’t have clients or students just yet, you can make this up and then adjust as you learn more and more about your audience.
Create a document with this info and then continuously add to it as you learn more about your ideal customer.
2 ➜ What you’re going to help them accomplish
Think of all the things your ideal customer needs help with and focus on one to three things.
And then answer these questions:
- Why is it so difficult?
- Why haven’t they fixed this problem on their own?
- What info are other people industry sharing that just isn’t helping?
When you create your product you’ll be focused on fixing ONE problem. This can be the problem that’s the biggest issue, the problem you’re most excited to talk about, or the problem you have the most experience in.
You are, especially if you work through Dare to Grow, going to create more than one product. Most students finish the program and then dive right into creating another because they finally understand how the process works and it’s SO much easier the second time around.
So instead of doing a whole Instagram course, try a course on stories, hashtags, or creating video. Instead of a general workout program, focus on abs, energy, or saving time.
3 ➜ What it looks like after their problem is solved
Imagine your customers have already worked with you, they already have all the strategies and tools, and they’ve already put them to work to get the result – what does their life look like now??
They’re your rockstar student, they’ve done everything perfectly – How are they spending their days? How do they feel? What things are they now able to do that weren’t happening before?
Make sure the solution is specific.
Outcomes like becoming more successful, living a healthier life, or living a balanced life aren’t going to catch enough attention.
All of my students will be more successful, confident, productive after Dare to Grow. But they could take a course on painting or a yoga series and be successful, confident, and productive from that as well.
So if you’re leaning toward generic terms, dive deeper.
Success looks like: Having the number of students grow every time you open enrollment, earning enough money to take a vacation or hire help, quitting their day job, launching your second course faster than the first.
Confidence looks like: Showing up on Instagram stories without makeup and not even realizing it, writing sales emails that don’t feel salesy at all, and being excited for your subscribers to read your emails instead of worried they’ll be annoyed and unsubscribe.
Productive looks like: Having blocks of focused time every day where you aren’t wasting time checking Instagram, allowing yourself to be done at a sane hour because your month is planned and you’ve checked off your tasks for the day, and not moving deadlines around because you’ve been procrastinating.
You want your audience to be able to picture that after version of their life, and to feel the exciting emotions that come with it. And stories are what will create those emotions.
4 ➜ Why people will pay for your solution
This is one of the biggest challenges I see with solopreneurs whether they’re growing on Instagram, trying to be more productive, or creating products
Because you aren’t the only one doing what you do, comparison, competition, imposter syndrome creep in and create a lack of confidence in your own abilities. When there are lots of people doing the same thing that you’re planning you might feel like your help isn’t needed.
So you need to cultivate a mindset of value.
It is very difficult to sell anything when you are bombarded with imposter syndrome or feelings of guilt over your price point. So remember people need different types of support and different experiences to learn from, which means they may actually prefer your product over someone else’s.
Write down at least 20 ways people have benefitted from your expertise or how they will benefit from your expertise once they have the chance to learn from you.
Because here’s the thing…
We end up focusing on a lot of the wrong stuff before we dive into creating a product.
You don’t need a shop, a huge list, a massive Instagram following – that’s what you build along with your products and programs, not before you start.
I will of course help you dig further into these issues within Dare to Grow and help you with all the planning, pricing, naming, tech stuff, and marketing.
I can say with a lot of confidence that Dare to Grow will blow your mind. And I’m very happy to say that I’ve been complimented multiple times on how easy my course lessons are to follow and implement and how much support I give in this program.
Here’s a quick video from Rachel who joined the Summer session of Dare to Grow and launched her first course in July.
So – if you’re ready to create and launch a digital product, enrollment opens NEXT WEEK on August 3. And heads-up – this is the last time I’m running this program in 2020!