My digital product coaching program, Dare to Grow, is open for enrollment right now (last time I’ll be running it this year) so I want to give you a bit of a head start in figuring out what type of product you should be creating.
Obviously online courses are very popular right now, especially with lots of offline businesses moving online during COVID. Courses are fantastic for walking people step-by-step through a process or project, but it can be a little intimidating to create.
In this episode I’m sharing how to choose the right product for your expertise and your audience, and answer that all important question – big product or little product first??
Ready to create YOUR digital product?
If you need help growing your email list, attracting your ideal buyers on Instagram, and creating a rad digital product (plus tons of feedback and accountability) Dare to Grow enrollment is open RIGHT NOW.
I will gladly help you figure this stuff out and keep you accountable for finishing your product and hitting the launch button.
All the info, student success, and pricing plans ➜ xosarah.com/coaching
(If you’re listening at a later date, Dare to Grow opens three times every year so check that link for upcoming enrollment dates)
You can, if it feels right for your topic, create a course, but it doesn’t always have to be a massive undertaking to create results for your audience.
You can create a…
- 2 hour workshop
- 4 week course (one of my students in the last session did just that)
And you’ll likely create more than one product (especially if you join Dare to Grow!)
Which means you could plan a product suite – ebook, workshop (more advanced), online course (the whole shebang).
Or you could create three products covering level 1, level 2, and level 3.
I don’t want you to get stuck making your first product the absolute perfect, most epic product ever because…
1. You’re going to create more than one product – it gets addicting once you learn the process.
2. You’re going to add, edit and adjust so there’s no wrong answer on what type of product you create.
Now how do we figure out what to create??
First, survey your audience – this is the first thing I’m going to ask you to do in Dare to Grow before we even get going, so you can get a head start and do this today.
Ask three simple open ended questions
- What is your biggest challenge right now
- What is your #1 goal for this year
- Why haven’t you accomplished that on you own
You don’t need to make it complicated and ask 50 questions and you don’t need to provide an incentive or freebie to get submissions. Just send out those 3 questions and you’ll get genuine answers in your audience’s own words.
Once you have answers to your survey, then you can think about what type of product to create:
Pick whatever product type feels like a match for your content:
- Is it easier to explain calligraphy in an ebook or in a demonstration video?
- Is it easier to explain web design watching you speak on camera or in a screencast?
You can pick a product type based on how you like to create content:
Do you prefer to write, do video, audio, screencasts, design graphics?
If you really really hate doing video or you really really hate writing – you don’t want to force yourself to create a product that way. Do what will be easiest for you because you’ll be more likely to actually finish and launch your product. We’re trying to remove barriers and procrastination here – not add them!
You can also pick a product type on how much you want to earn:
There are general price ranges for products…
- Ebooks are $9 – $20
- Workshop $97 – $299
- Courses are $97 – $999
- Courses w/ coaching can be $500 – $1000+
So if you want to earn an extra $2000 every month that would be:
- 200 $10 ebooks
- 10 $200 workshops
- 2 $1000 courses
But also remember – these are industry standards, but plenty of people don’t follow them and still have thriving businesses.
If the result from your ebook will earn that buyer $1 million, then pricing it at $12 isn’t going to be very convincing. So you’d actually have better success with an ebook that costs $1000 or $10,000 so the investment is more in light with the results.
Now that’s of course an extreme example, but I’m sharing it because people often get stuck thinking – how many pages to I need to write to justify that price? How many lessons? How many videos?
It’s not about how big your product is, it’s about the results it creates. Which is why some people can charge $5000 while others are charging $50 for the same type of product.
Lastly, should you go big or small for your first product?
Some people join Dare to Grow thinking they’re going to create the big course and then decided to make a smaller version or a workshop.
And some people start thinking they’re going to make an ebook and then realize that with the accountability they can actually go for the big, high priced course.
I would recommend looking at your life, what do things look like for the next 3 months and how much time you can dedicate to your product every week?
Because like I said, you’re going to create more than one product, so you can always use Dare to Grow to create the small product and then, once you’re feeling confident about the process, go for the big one.
You may be thinking – there are so many options and so many variables I don’t know what to do, so I want to leave you with this freeing reminder – there are no rules.
You can create whatever you want, charge whatever you want, and teach whatever you want.
You just have to be confident in selling. That’s it. If you know it works, it doesn’t matter whether it’s an ebook or a course or a challenge, or what the price is. If you can create results you can generate sales.
So if you need some help figuring out what to create, if you want personal feedback on your ideas, or you just want to learn the epic Dare to Grow method – enrollment is open now through August 12th and I will gladly help you figure this stuff out and keep you accountable for finishing your product and hitting the launch button.
➜ You can find all the info over at xosarah.com/coaching
Let me know if you have any questions and I’ll talk to you again next week!