This week on the podcast we’re trying something new! You’re not just going to hear from me about my best business decision, but I have two guest contributors for this episode: Ashley Burnside from Healing Hustle Co and Christina Nicholson from Media Maven PR.
The funny thing I noticed about our responses…we’ve all made biz decisions and changes around ONE specific thing.
Connect with the panelists!
Ashley Burnside @healinghustleco
I have to shout out Jacie, from the Band of Weirdos Biz Diary podcast, who did a podcast panel like this first. If you need another business podcast to check out, it’s great! She’s a maker who designs pins, patches, and other fun stuff adding a different angle to the conversation since we talk mostly about online business here.
I’m going to kick this off by sharing my best business decision lately and then you’ll hear from Ashley Burnside from Healing Hustle Co and Christina Nicholson from Media Maven PR.
My best business decision lately has been hiring help. I’ve talked about this a little bit in past episodes but over the last couple of months, maybe since the beginning of the year, I’ve gotten to the point where I felt like I was on a hamster wheel. I was doing the same things every week – admin, emails, social media – and I was finding that I didn’t have a lot of time for creating new things. Whether that’s a promotional event, like a challenge, or adding new trainings to The Essentials. I was just running out of time every week, pushing things back in my schedule and not being able to work on the projects that I wanted to work on.
Adding a Virtual Assistant to my team has been so helpful. As of the day this blog / podcast came out, we have only been working together for a week and I already feel so much better. I have more flexibility and freedom in my schedule and yes, I’m using some of that time to lay by the pool and take a time out, but I’m also using it to be more creative about what I’m sharing in my business. If you’re feeling like you’re on a hamster wheel or you’re spending most of your time doing little tasks that are really using up your creativity, I highly recommend hiring someone, even if it’s only for a few hours a week to start adding a little more space to your schedule.
Alright, I’m going to toss it over to Ashley so she can share her best decision recently.
Hi, I’m Ash, Master Marketer and founder of Healing Hustle CO, an education company that teaches healers, creatives, and go-getters how to market their business so they can make more money, impact more lives and heal more people.
The best business decision that I made recently was to monitor, detox, and set new boundaries around my digital consumption. I’ve been through burnout a few times, which is really common, both as a marketer and, honestly, as an entrepreneur. There are so many ideas, so much to do, and just not enough energy to go around.
Or, is there? Because I was finding myself in these cycles of scrolling and numbing and just instinctively reaching for my phone in quiet moments, instead of keeping that blank space open for inspiration, which is necessary as a content creator, or just any creator that needs to tap into creativity and be able to listen to their own voice and ideas. I was drowning out that genius little voice inside of me that holds all of these ideas, with my endless scrolling, and comparing, and over strategizing.
One day, and it really was just one day, I thought, “Hmm, I wonder what would happen if I just didn’t scroll for 30 days?” And then I thought, “It can’t be that hard. Like, I don’t think I’m on this device that much.”
Oh, my God, was I wrong! I wish I would have written the number down. I had spent something like 10 hours on my phone with over 180 opens in the course of 24 hours. I was infuriated with myself. How many books could I have read in that time? How many paintings could I have created? How often had I isolated myself, moment to moment, from my friends and family, and my partner and my kids?
I mean, maybe it was a dramatic reaction, but I really remember thinking that I’ve been denying myself joy, and pleasure, and rest, because I didn’t think I was productive enough or that I didn’t deserve that.
On the other hand, here I was holding this little device that was giving me some of those things in microdoses, but in a way that was actually hurting me. I was embarrassed. You hear about digital addictions, but to see it right in front of my face and to admit that it was me was really confronting. I immediately dedicated myself to a 30-day detox, and I loved it so much! It was so refreshing.
I accidentally ended up taking a sabbatical from my business for four solid months to completely regroup and re-strategize from the bottom up. Now, I don’t want to paint all those rainbows and roses. It was refreshing, but it was also work. Not because I was working so much more than I had been, but rather, because my digital detox had given me a container to actually learn how to actively rest, which is not something I had consciously dedicated myself to before. I’m grateful I stuck with it though because the more spaciousness I allowed into my life, and my brain, the more ideas kept flowing in.
I was so excited to create a business that really, for the first time, felt like every idea belonged and originated from me, because it did. The effects of that are still felt today. My engagement, the creativity of my posts and stories, the energy I have when I show up, the content ideas that I have, and now the ideas I have for my own business growth are just exploding.
It’s not something that I am just taking notice of alone. I’ve had a record number of people reach out to me more than ever before. Even more than when I was trying to be super strategic about getting people to reach out to me! I don’t have to do that anymore because people are just seeing the energy and wanting to reach out. I attribute literally every single ripple effect of success to that detox, to that commitment to creating space for myself, and limiting my digital consumption.
I have a personal rule now that I create more than I consume. That has been such a powerful guide to my creative, professional, and personal life. Hands down, the best business decision I’ve made in a long time.
Hell yes, Ashley! Thank you for sharing that.
I don’t know about you, but I cannot hear that reminder enough. I love the idea of keeping blank space open to allow inspiration to come in without having endless input from what we see online.
Alright, next up – Christina.
“Hi, this is Christina Nicholson. I am the owner of a PR agency that gets you media exposure without spending money on ads, and the founder of podcast cloud software that helps you find the perfect podcast.
When it comes to the best business decision I have made recently I would say it is being a little bit more relaxed with my schedule. I used to be somebody that would fill my schedule up. It was color-coded. I was busy almost all hours of the day and every 15 minutes was accounted for.
I had a baby, and a few months after that we were locked down due to the pandemic. I had two kids in virtual school at home and I had a husband who had a job. I was home trying to run multiple businesses and take care of my kids, making sure that they were doing what they were supposed to be doing online during virtual school. All while caring for an infant. It was around that time that I just kind of stopped letting my schedule run my life.
Being totally scheduled is something I used to take a lot of pride in. For years this is how I built my business. I was very regimented. I was very consistent and I loved having a schedule. Now, I do hope to get back to that someday. However, being very lax about my schedule has helped me to work smarter instead of harder. I realize that a lot of things that I was doing day-to-day, I was doing just because they became a habit and they didn’t align with my goals anymore. They were just things that because I always did them, I always did them. Then I took a step back and asked myself, “How does this correspond with my goals?” Sometimes they didn’t because maybe my strategy or my plan wasn’t working or sometimes they didn’t because my goals changed.
I wanted something different today than I wanted a few years ago. I think just being a little more relaxed about my color-coded Google calendar and how I spent my time, not feeling the pressure that I put on myself to always be doing more and working more. I think it really helped me get clear on my vision and goals. I know that’s probably not a business decision that a lot of people will suggest.
Starting out with that color-coded calendar and that very strict schedule helped me become more successful. But when you stop doing things just because they’re a habit and you really ask yourself, “How is this helping me achieve my goal? Is it really my goal? Why is it my goal?” It takes a little bit of stress off you. It’s a good thing to step back and look at what you do and why you do it.
It may not be the typical answer to be less scheduled but, I think taking a little break from being so scheduled, reevaluating your thoughts and ideas, and thinking about where you want to go, and why you want to go there, is important.
Thanks Christina! I’m definitely known for color-coding my calendars too!
Re-evaluating to make sure all the stuff we’re doing stays aligned with our goals, even if it means ditching something we’ve been doing for months or years, is so important.
It’s so interesting to me that all of us ended up sharing a decision that made our lives easier. Not strategies for list building or getting more followers, but about being able to have a life outside of our business, or along with our businesses, and not feel so stressed or like we always have to be “on”.
When I reached out to Ashley and Christina, I just sent them the question without any instruction so I had no idea what they were going to say. I love that we were all kind of on the same page. I think after the year that was 2020, de-stressing and having more flexibility has been a big theme for 2021.