Digital Marketing Strategy for Online Business Owners, Entrepreneurs, and Solopreneurs
I never have enough time to create content! Let’s be honest, with the number of platforms we’re on, creating content and showing up daily can be really challenging. How are we supposed to produce posts for our blog, Instagram, Facebook, Youtube, podcast, and email list, PLUS tend to our customers and clients, AND still have time at the end of the day for the 500…
This is the content of an email originally sent to my list I stared at the blinking cursor for quite a while before starting this email because what we say and do right now is really important. What we say and do right now has the potential to impact millions of lives. And by we, I do mean me and all of my white friends reading…
Creating content is one of the best ways to build an audience online. It helps to attract cold followers, warm them up, and prepare them to buy from you or hire you. But just the idea of writing all those blog posts, Instagram posts, emails, podcast episodes, Youtube videos might have your head spinning. So in this week’s episode I’m sharing my step-by-step process for…
It’s here!! You can now buy your copy of The Solopreneur Success Journal on AMAZON!! Click here to buy your copy now! These are the exact journal prompts that I’ve been using for years to help boost my mindset and keep my business growing. And because they’ve been so helpful I’ve wrapped them up into a rad journal so you can have them too! Whether…
Get out a pen + paper because today we’re going to talk about 3 beliefs that hold most people back from getting to the next level in their business. And journaling on these issues is HIGHLY recommended! Whether I’m talking to people on Instagram, Facebook groups, email, or in my coaching program, I head the same issues on repeat: I have trouble being consistent I…
Does this sound familiar?? You sit down to work in the morning, open your laptop, take one look at your to-do list and suddenly your phone is in your hand and you’re scrolling through Instagram. 🙈 Don’t feel bad if that’s you too, because it’s EXACTLY how I used to start my day. But over the past couple of years I’ve gotten really good and…
Here’s what I’ve learned over the past couple of years (this is either going to be a big relief or totally bum you out) . . . the strategy isn’t the thing that creates success. A strategy is important, but you don’t need all the strategies. And the strategy one person says is the best isn’t any better than the strategy someone else says is…
Does this sound familiar… ➜ You spend weeks and weeks creating a course you know will help your audience and you’re so excited to sell out, but during enrollment only 3 people sign up (and then one asks for a refund for personal reasons before you even start). ➜ You finally buy into doing webinars and spend hours planning + creating slides, 100 people sign…
I’ve been playing around with a few new Instagram apps recently and changing how I’m editing my photos and video so I thought I’d pop in today and share what I’m loving. 1 | Videoleap When I make videos for Instagram stories and I know it’s going to be long, I often record it with my phone camera, instead of right in stories. This process…
When I sent my reader survey at the end of last year, the majority of you (seriously!) said you were struggling with consistency and time management. So my first order of business for 2019 was to create something to help! If you end your day feeling overwhelmed, overworked, or guilty for falling behind, THIS ebook is for you. Click here to get your copy now!…
I don’t think I’ve ever been so excited about Black Friday as I am this year! There are SO MANY great discounts from all of the platforms I use to run my blog + business. I know as solopreneurs we’re always keeping an eye on our expenses, so I’m hoping you’ll find something in this list that you’ve been wishing for this year. This post…
Since the new year is less than two months away, this is the perfect time to start brainstorming projects for next year and setting goals. I used to make my big year-long game plan at the end of December, but for the last few years I’ve started brainstorming in October and let those ideas roll around in my brain for a while before I nail…
Pssst! The live classes are over but you can still watch the replays! All 24 Pinterest training videos have been added into the Pinterest Powerhouse course. Click here to check it out! I REALLY excited to share this with you today because it’s something I haven’t done in YEARS…. I’m going to be teaching Pinterest Powerhouse LIVE! Oh yes…me + you + all the rest…
Today we need to talk about one of the cardinal sins of blog content creation…asking your audience to do the work for you. Harsh reminder: You are the EXPERT, you are the BOSS, YOU need to be telling your audience what they need to know. I know that you want to create blog posts, videos, podcast episodes, social media captions, and emails that will be…
With the launch of their redesign, a new number appeared at the top of our Pinterest profiles. And since I had a Dare to Grow member ask about it recently, I thought I’d share what I discovered about Pinterest Monthly Viewers here as well. During our last group coaching session she asked what was a good target number for monthly viewers on Pinterest. And so…
Truth time…how often do you go back and review all of the posts you’ve published on your blog?? If you’re like me (and most bloggers), you probably keep an eye on which posts are generating the most traffic. Maybe you hop into Google analytics every month or check out your blog stats when you login to WordPress and keep an eye on which blog posts…
Blog posts, emails, Instagram, YouTube, Facebook – how exactly are all of these bloggers and business owners coming up with a continuous stream of brand new content every single day? Best secret ever…they AREN’T. If you’re like most people, you follow lots of different people who all write about similar topics. I follow lots and lots of people who create content about blogging + business,…
In trying to decide what to share with you this week, I found myself stopping over and over, scrolling through Instagram, reading posts about the current horrifying situation happening here in the US and I realized – we should probably talk about that, huh? Not the immigrations issue itself – if you follow me on Instagram you already know how I feel – but more specifically, how do you post about really intense/sad/scary topics in between regular content? Especially if, like me, your content is generally upbeat and motivating.
One of the things I’ve been working on this year is thinking about how to make everything in my life easier. From signing up for a meal prep service, to choosing a workout app that allows ME to set the time, to disengaging from drama that doesn’t have anything to do with me, I’m paying attention to what I’m spending my time on and weighing…
QUESTION . . . I know you watch other people’s Instagram Stories, but do you use them to connect with + grow your own audience too? I was never a Snapchat user, so when Instagram Stories showed up I (like a lot of people, I’m learning) was kind of clueless as to what I should be posting. Do I just talk to the camera? Post…
We at XOSarah LLC are committed to diversity, equity, and inclusion, being anti-racist (as a verb), and making sure our communities are a safe space for everyone to learn. We strive to make our content and education as accessible as possible. We are committed to continuing education for ourselves, hiring with diversity in mind, and adjusting our policies and programs as we learn to do better.
