Digital Marketing Strategy for Online Business Owners, Entrepreneurs, and Solopreneurs
Here’s the question I keep receiving this week: I’m learning, I’m listening, I want to do better – how do we keep this going?? And so today I’m going to help you figure that out. 1 → Follow Black leaders already doing anti-racist work We’re all on Instagram 500 times a day. Seeing their work, resources, updates will help keep Black Lives Matter and anti-racist issues…
Today’s episode is coming to you from me, your resident book worm. The chick who reads every night and gets literal anxiety over the number of unread books on her Amazon wishlist. I wanted to create this episode because no matter how many business books or woo-woo spiritual self-help books I read, they all say THE SAME THINGS. Yes, the business books cover marketing strategy,…
Last week I shared my tips for creating digital products, so this week we’re going to talk about selling. Yes, icky, spammy, annoying SELLING. Most of us don’t get into online business because we’re great at selling. We’re creators, teachers, designers, coaches looking to share our expertise and then we start launching and realize that sales is a really big piece of the puzzle. And…
In the past 8 years I’ve created 14 digital products. From ebooks to templates to online courses I’ve learned a ton about how to create products people will actually buy and use, and how to go from idea to launch in a lot less time. In this episode I’m sharing 5 things to pay attention to while planning and creating your next digital product. Resources…
If you didn’t know already, I’m a massive nerd, I LOVE learning and so I read around 50 books every year. First I’m sure some of you are thinking “HOW???” And the answer is 1.) I don’t have kids and 2.) My boyfriend works really long hours and falls asleep before me. So we hop in bed around 9 or 10 and I spend an…
After 7 years in business, I have learned so freaking much as I transitioned from corporate web designer, to full time freelancer, to creating digital products, and then moving into coaching and education. There were a lot of things that worked, but also quite a few strategies that were unnecessary, didn’t work, and waste so much time. So in this episode I’m sharing the things…
Popping in today with a reminder: There’s nothing I’ve done that you can’t do. I’ve turned my self-taught skill into a business. Ditched my corporate job. Moved my entire life across the country. Published books and courses. Hosted webinars. Booked speaking gigs. Got paid to travel. And I didn’t have a roadmap. I didn’t have a mentor. I didn’t even invest in courses + coaching until…
Am I allowed to do a review post halfway into January?? Let’s just say YES. Taking a page from Gala Darling on this one and doing a LiveJournal-style survey to share what worked last year, what kinda sucked, and what I’m planning for the next few months. This post contains affiliate links Awesome things that happened in 2018 Launched The Confident Creator Pep Talks which…
This week I’ve added a brand new on-demand training to Dare to Grow all about upgrading your opt-in boxes to help them convert better and grow your email list. And in the process I’m recommending something that a lot of people avoid . . . adding a pop-up box to your site. I already know that recommendation is going to come with push-back because most…
Last week we talked about setting goals and making plans for the first quarter of the new year. (If you missed that I posted it over here) This week I want to share a few end-of-year tasks that will help to set you up for success! 1 | Set up a project management system In this year’s reader survey, SO many of you said you’re…
I don’t think I’ve ever been so excited about Black Friday as I am this year! There are SO MANY great discounts from all of the platforms I use to run my blog + business. I know as solopreneurs we’re always keeping an eye on our expenses, so I’m hoping you’ll find something in this list that you’ve been wishing for this year. This post…
I LOVE making plans, so I spent the end of last week thinking about what I want my business to look like next year. My goals both professionally and personally. Projects I want to spend time on. How my ideal week looks and feels. One of the tasks I did this year that has helped me shape those ideas is something you may not expect….
Since the new year is less than two months away, this is the perfect time to start brainstorming projects for next year and setting goals. I used to make my big year-long game plan at the end of December, but for the last few years I’ve started brainstorming in October and let those ideas roll around in my brain for a while before I nail…
There is so much that goes into growing a blog or business – web design, blog content, copywriting, email lists, social media, video. It’s easy to forget about the whole mindset thing until you’re years in wondering why it feels so difficult to get to the next level. Maybe we skip the mindset work at the beginning because we’re so focused on the excitement of…
A couple of weeks ago I shared a photo of my “office” on Instagram. And by office I mean my couch in my living room. So many of you responded with your own version of an office, whether it was your dining room table, a coffee shop, or sharing space in your kid’s playroom. And two people asked how I separate my personal life and…
When bloggers + business owners say they launched a digital product to a massive number of sales it can be easy to assume they had the magic beans or the secret sauce to get everything right on their first try. We see the perfectly presented product, the rave reviews, the stats and sales numbers, and we feel like… I totally want to launch a product,…
When I sent out my reader survey at the end of last year the top goal for my audience was made VERY clear. So many of you said you were hoping to launch a product this year. I started creating products in 2011 when I opened an Etsy shop filled with premade blog templates. I sold over 500 templates and made over $20,000 from that…
A few weeks ago, as I detailed (and by detailed I mean logically explained and then cried over) the challenge that 2017 has been, my friend + life coach Katie said two things that were completely unexpected. 1. You seem burned out. Cynical. Like you’re not into your work anymore. And 2. You need to be a thought leader. Let me use that in a…
We at XOSarah LLC are committed to diversity, equity, and inclusion, being anti-racist (as a verb), and making sure our communities are a safe space for everyone to learn. We strive to make our content and education as accessible as possible. We are committed to continuing education for ourselves, hiring with diversity in mind, and adjusting our policies and programs as we learn to do better.
