Digital Marketing Strategy for Online Business Owners, Entrepreneurs, and Solopreneurs
If you’re ready to expand your blogging audience, increase your influence, AND do it without paying for ads, today’s post is for you! My friend Christina from Media Maven is here to talk about getting publicity for your blog. And I promise, it isn’t as difficult or intimidating as you might think. Christina is a former TV reporter and anchor who now owns and operates…
Funny story…for as long as I have been blogging and as much as I promote blogging as the best marketing tool today, I did not actually write a blog for my business when I started freelancing. Oops . . . I did have a blog and that is where most of my clients came from, but I was blogging about make-up and music and what…
Time to talk about two of my favorite things – planning and reading! For me, prepping for the new year always means looking back and evaluating what I’ve done, looking forward toward what I want to accomplish, and picking up lots and lots of books to help me get inspired, motivated and working smarter AND harder. No matter where you are on your blogging or business journey…
Hey service providers – this one is for you! Want to know how I got booked out with web design clients 6 months in advance? I didn’t do Facebook ads or webinars, I didn’t promote my services on social media. I didn’t even have an email list. For almost FOUR years I just blogged my little heart out, sharing tips and advice and showing off my…
If you’ve been reading my blog for a while, you may have noticed a few buttons have disappeared off my site. Those that say ‘work with me’ and ‘services’ got the boot a couple of months ago because I’ve decided to focus on teaching for a while. It seems like a lot of designers have done this and I tried to hold out, but when…
Today we’re going to talk about getting people (sometimes perfect strangers) to commit to doing things for you. Because collaborating and speaking and interviewing are a big part of growing your blog and your business. And because I’ve received lots of awesome and a handful of not so awesome requests, it’s time to nail down exactly how to get people to commit to being involved…
Alright, I know you’re sold on content upgrades. You get it – they’re excellent for moving all that blog traffic onto your email list so you can get some one-on-one time with your audience. I made so many of them myself my email list went from 2k to over 10k in under a year. #sold Over the past month I’ve been re-writing my email sequences that take readers from downloading…
When I started my business 4 years ago I jumped in with zero knowledge of what I was doing. I knew how to design and I knew how to code and like a lot of people I figured out the rest along the way. I Googled my way through setting up client contracts and on-boarding, through building out a membership site, through email marketing, and…
This seems like kind of a ridiculous post to write, doesn’t it? Who needs a reminder to take time off?? But as self-employed business owners, when no one is handing out paid vacation, it can be easy to work straight through the year without a single break. We work as hard or harder than most people with a normal 9-to-5 job (many of you I’m sure…
By now we all know that if you want to significantly grow your business, you need to produce some sort of product. And in order to make money from this product, you need to build an audience of readers, social media followers, and email subscribers so you have a base of people to sell to. But how do you get from building your audience to creating something they will…
December is my absolute favorite month to take a little time off and work on personal and business development. And for me this means my comfy couch, a steamy cup of tea, and a pile of books. This week I’m cracking into Big Magic, so I thought I’d share a list of the brilliant best-selling business books and a few of my personal favorites! After you…
This year is drawing to a close and if you’ve got big dreams to knock out next year, I’ve got plenty of posts to help! Here are 21 of my best business-building posts from the past four years of growing my own creative biz online! Feel free to leave a comment if there’s anything you’d like me to write about that would help you level…
Alright my badass biz-owning friend, if next year is the year you’re going to get into the infoproduct/passive income game, then this post is for YOU. This is the perfect time to prep, learn, and get organized so when you jump into creating and launching your product, nothing will get in your way. Here are five things to do before you get started . ….
Ok, let’s say you’ve nailed down your passive income product topic. (woohoo!) You know what you want to teach, you know who you want to teach it to, and you’ve decided on your epic results. Now the question is – would it work better and be more profitable as an ebook or as an e-course? They both seem like great time investments and profitable options,…
I’m sure you’ve figured it out by now, passive income and infoproducts are THE thing to invest your time in to start seriously growing your business. After three ebooks, a printed workbook, three courses, and an Etsy shop, my passive income products now bring in three times more revenue each month than client work. And I know lots of you jumped right on this trend because you’re…
Two weeks ago I shared a few of my utter business fails (you can read them over here), so this week I thought I’d flip the script and talk about the things I did to grow my online business that actually worked! The nice thing about each of these – anybody can do them. It doesn’t matter what your niche or your goals are – if…
