Digital Marketing Strategy for Creative Business Owners + Solopreneurs
Truth time…how often do you go back and review all of the posts you’ve published on your blog?? If you’re like me (and most bloggers), you probably keep an eye on which posts are generating the most traffic. Maybe you hop into Google analytics every month or check out your blog stats when you login to WordPress and keep an eye on which blog posts…
Blog posts, emails, Instagram, YouTube, Facebook – how exactly are all of these bloggers and business owners coming up with a continuous stream of brand new content every single day? Best secret ever…they AREN’T. If you’re like most people, you follow lots of different people who all write about similar topics. I follow lots and lots of people who create content about blogging + business,…
In trying to decide what to share with you this week, I found myself stopping over and over, scrolling through Instagram, reading posts about the current horrifying situation happening here in the US and I realized – we should probably talk about that, huh? Not the immigrations issue itself – if you follow me on Instagram you already know how I feel – but more specifically, how do you post about really intense/sad/scary topics in between regular content? Especially if, like me, your content is generally upbeat and motivating.
One of the things I’ve been working on this year is thinking about how to make everything in my life easier. From signing up for a meal prep service, to choosing a workout app that allows ME to set the time, to disengaging from drama that doesn’t have anything to do with me, I’m paying attention to what I’m spending my time on and weighing…
This post was originally sent to my email list, but I loved the response so I’m sharing it here too! Last week (as I absentmindedly opened Instagram when I should have been working) I received a message that gave me a BIG reminder. Something that is so easy to forget as we become submerged in the work. Something SO important for making your blog or…
Recently in the Dare to Grow Facebook group we talked about an issue that I’ve heard from lots and lots of bloggers so I want to share some ideas to fix that problem here! Tell me if this sounds familiar . . . You have a list blog post ideas, everything is in your calendar, you have a plan for writing and publishing new content,…
Today is one of those days (er…weeks) where I need to write a blog post and next week’s email and shoot a couple of videos for social media and my brain is just not in the mood to make any of that happen. Nothing sounds quite right, my confidence is off, and when that combination creeps in it’s really hard to stay in the zone…
Happy Wednesday! I sent this as an email to my list a couple of weeks ago and got so many responses I thought I’d share it here too! I was listening to a podcast (I think, or possibly wandering Youtube) a few weeks ago and the guest said something that set off fireworks in my brain. I didn’t get the exact quote, but the sentiment…
I accidentally took a month off from blogging but am back today because we need to have a chat about Facebook and algorithms and all the posts detailing tactics and strategies to help you outsmart the new rules. (Because there are really only two things you need to focus on—you know I like to keep it simple around here!) Last year, my Facebook feed was…
On the fourth week of trying to transform this blog into something both you + I enjoy more, writer’s block set in. I discovered I need to be a thought leader, and then…no thoughts. Convenient, right? The excitement of making changes has died down and now I need to create, but I’m realizing that my creative muscles haven’t been used in a while. Yes, I…
Do you ever wonder why new readers stop by your blog every day but your social media following doesn’t seem to be growing at the same rate? It’s entirely possible that something you added to your blog design—or forgot to include—is keeping new readers from taking the next step to follow you elsewhere. Getting people to follow you outside of your blog does a handful…
Today we need to talk about something that has nothing to do with strategy or blogging tips and everything to do with keeping you feeling motivated and productive and energized to grow your blog. You probably already know that being active and visible online is an important part of building an audience and expanding your reach. It allows your people to get to know you…
There’s nothing worse than getting all excited to blog, writing a whole bunch of posts, feeling like a pro hitting publish week after week, and then . . . silence. Not a share or a comment in sight. Ugh. Here’s the thing – people take action (like sharing and commenting) when they feel something. Maybe they feel excited or entertained, maybe after reading your post…
When I started blogging (back when I was writing about makeup and boys and concerts), I was publishing a brand new post almost every single day. There was no strategy. No attention paid to word counts or headings or post titles. I began blogging at a time when most people wrote about their lives and it was more like a journal than a marketing platform….
Recently, while scrolling through Pinterest, a pin caught my attention. The image said something like, “How to transform your blog in 7 days.” And I thought to myself . . . transform my blog into what? A beautiful work of digital art? A money making machine? A chicken pot pie? I had no clue what I or my followers might get out of reading that…
Alright bloggers, we’re nearing the end of the year, which means it’s time for my favorite thing – new year planning! To start you off with something easy, let’s get your blog in gear and fill that editorial calendar so you can skip the late-night guilt of having no idea what to blog about. Here are five ways you can quickly generate more blog post…
