Digital Marketing Strategy for Online Business Owners, Entrepreneurs, and Solopreneurs
The Dare to Grow Show is BACK for 2021 and this week we’re talking about how to make big decisions + changes in your business! The beginning of a new year always feels like a good time to make changes, set challenging goals, or finally go after the things we kept saying we wanted to do last year but never got around to. I made…
Last week we talked about all of the things that didn’t work to grow my business in 2020 and this week we are going to talk about all of the things that DID work. Despite 2020 being a flaming host mess most of what I did in my business actually worked to grow my audience and my income and keep that biz-related stress to a…
It’s the end of 2020 (finally!) and one of my favorite things to do every year is evaluate the past 12 months and make a plan for what I want to accomplish next year. I look back at all of the projects, marketing, courses and programs, and generally how I ran my business to see what things worked really well and what things didn’t. Because…
This week on the podcast I’m sharing the marketing mistakes that might be slowing down your strategies and making it difficult for customers and clients to find you. Luckily I’m not going to tell you to ditch your marketing strategies or completely change direction. Whether you’re marketing your business on Instagram or Facebook, hosting a podcast or workshops, running ads or rocking YouTube – all…
Oh yes my friends, Instagram has added yet another feature to their platform. We were just getting used to Reels, figuring out what to do besides dancing and lip-synching and pointing at things, and now we have to figure out Guides too! At this point with all the options and different types of posts for each, you might be getting stuck for what goes where….
Often when we start figuring out how to market our business online we end up with a list of 50 different apps and platforms to set up. We’re looking at what everyone else is doing, how they’re marketing their businesses, and we are consuming all blog posts, podcasts, videos, and adding more to our task list WITHOUT having a plan for how those platforms work…
Pop quiz: When was the last time you took time off from your business? Not a weekend, like actual scheduled time off where you put up your out-of-office email responder, gave your Instagram audience a heads up, and turned off everything to give yourself some time to rest. Betting it’s been a while! In this week’s episode I’m sharing why time off is so important…
Sending out a yearly survey is one of the best ways to understand what your audience is working toward, where they’re getting stuck, and what they need from you to accomplish their goals. You’ll get their challenges in their words which you can then copy + paste right into your emails, Instagram posts, sales pages to make them magnets for your ideal clients and customers….
This week we’re talking about communities, which is kind of a funny topic for me to be excited about because I am super introverted and I love working alone. LOVE. IT. Like on the couch, with my laptop, in my quiet apartment, typing away all day long. No one asking questions. No one needing anything from me. No one interrupting my flow. I’ve been working…
I see you over there, scrolling through Instagram, watching what everyone else is doing and trying to figure out how to make their strategies work for you. I know you’re doing it because I’ve done it too. But the problem is – whether you’re trying to grow on Instagram, Facebook, Youtube, etc. – if you’re watching from the outside you’re only seeing part of the…
Last week we talked about growing your Instagram engagement by showing up with more of your personality, more of your stories, more of your experiences. (Listen to that episode here) This week I wanted to drop an episode with actual strategies you can test to help you boost your engagement. Give it a listen and then share a screenshot on Instagram, tag me @xosarahmorgan, and…
Let’s talk about Instagram engagement. How do you get more people to leave comments, send DMs, respond to stories, share and save your posts?? Because engagement is the biggest factor in growing your audience. Remember, Instagram only shows your posts to a small percentage of your followers to start. If those followers engage with your post, that signals to Instagram that your post is worthwhile…
This week on The Dare to Grow Show I’m answering YOUR Instagram questions! It’s almost Q4 which means I just sent out my audience survey and received a bunch of Instagram questions, so that’s what we’re going through today. I’ve got answers for: ✓ Getting more engagement ✓ What info to give away for free vs paid ✓ How to show up on Instagram as…
This week I want to talk about being confident and owning your expertise. I’ve been editing lots of sales pages for my Dare to Grow students lately and something I notice (not just with them, but with lots of businesses) is a tendency for solopreneurs to skate around our expertise when speaking about the skills people will learn, the transformation they’ll experience, or the goals…
This week I thought I’d give you an update on what I’ve been focused on, what I’m doing in my own business, some personal updates. I like hearing the behind the scenes stuff from other business owners (not just the cute stuff they share on Instagram) and getting a peek into what they’re working on, so I thought you might be into that too! Resources…
Last week we talked about specific productivity hacks to help you get more done during your workday. So this week we’re going to talk about the mindset that goes along with it. Because as you’ve probably figured out, planning in advance, focusing on the priority tasks, time blocking your day isn’t always enough. Our minds like to get in the way, slow us down, tell…
I don’t know about you, but this past week has been jam packed. I just onboarded all the new Dare to Grow students so I hosted lots of coaching calls, we just got a 5-month-old puppy, and my boyfriend has been working extra long hours. So I’m trying to get as much done as possible, keep my work days short, and still be a rockstar…
Does this sound familiar? You know you should be working on a certain task or project and you’re fully aware of the potential it has to grow your business. It’s even in your calendar, but every time you even get close to one of those tasks, you push it back. You keep telling yourself – I’m not quite ready, I’ll do it tomorrow, next week…
Generally when we talk about self-care, it’s taking a bath, going for a walk, or meditating. And while I’m very into all of those things, there is a different type of stress that comes from putting yourself out there, running a business solo, and testing strategies not really knowing if they’ll work. Which means it’s important to implement a different level of self care within…
My digital product coaching program, Dare to Grow, is open for enrollment right now (last time I’ll be running it this year) so I want to give you a bit of a head start in figuring out what type of product you should be creating. Obviously online courses are very popular right now, especially with lots of offline businesses moving online during COVID. Courses are…
