Digital Marketing Strategy for Creative Business Owners + Solopreneurs
My digital product coaching program, Dare to Grow, is open for enrollment right now (last time I’ll be running it this year) so I want to give you a bit of a head start in figuring out what type of product you should be creating. Obviously online courses are very popular right now, especially with lots of offline businesses moving online during COVID. Courses are…
If Nike didn’t have dibs on the slogan “Just do it” I would totally use it for my business because teaching solopreneurs how to be confident about taking action is my FAVE! In this week’s episode of The Dare to Grow Show we’re chatting about why it’s so hard to stop over-planning and overthinking and focus on DOING. I’m sharing an example from my own…
Enrollment for Dare to Grow, my coaching program dedicated to helping you create + launch a digital product is opening NEXT WEEK (August 3rd) So in this episode I’m sharing what you need before you dive into creating your first digital product. (Whether you’re going to hang out with me or make it happen on your own!) Yes, you need to pick an ecommerce platform,…
I never have enough time to create content! Let’s be honest, with the number of platforms we’re on, creating content and showing up daily can be really challenging. How are we supposed to produce posts for our blog, Instagram, Facebook, Youtube, podcast, and email list, PLUS tend to our customers and clients, AND still have time at the end of the day for the 500…
If you’re putting in a ton of work, doing all the things, and not making enough money in your business, this episode is for you! I totally get it, unless you’re a business coach, marketing, sales, and social media aren’t your expertise. Plus there is endless amounts of information and a lot of it is contradictory, which means it would take you like 10 years…
Is your to-do list full of tasks that move you toward your goals or tasks that just keep you busy?? This is an issue I see all the time when my clients and students decide to take on something BIG – creating a course, launching a podcast, stepping up their income goals. They’re all excited, making big plans, ready to rock and then…distracted by random…
How do I find the right hashtags? How many hashtags should I use? Why did my hashtags stop working?? In this week’s episode I’m sharing my recent hashtag experiment that tripled my impressions from hashtags on a whole bunch of my posts. Per usual I’m simplifying the strategy so you can gain new followers and give your posts a boost without wasting hours researching which…
The year is half over and with all the quarantine stuff, weeks are flying by even faster now. I’m not sure if it’s because I’ve been extra focused or if my brain + body are just trying to move through the rest of 2020 as fast as possible. If you’re also wondering where the last 3 months went and are feeling like you’re falling behind,…
Why is it so difficult to do the things we say we want to do? Complete daily tasks, stick to deadlines, create content consistently. Last week I was chatting with my mom about sticking to my workout schedule and how she’s been able to stick to hers. For her it was doing a workout video that she enjoyed, but for me it was the act…
Last week on a call with the students in my coaching program, one of the women asked, “How do you do it all? How do you stay focused, stick to your deadlines, get everything done?” When another woman chimed in with, “Yep, that’s my question too.” I knew I needed to talk about this on the podcast. So how you do all the things as…
You know that feeling – when you get a blast of motivation, a spark of an idea, a flicker of brilliance and you sprint to your laptop and start typing like a fiend. That is your intuition and the more it shows up in your business the better! In this episode I’m sharing how to learn what your intuition is telling you and why listening…
Today’s episode is coming to you from me, your resident book worm. The chick who reads every night and gets literal anxiety over the number of unread books on her Amazon wishlist. I wanted to create this episode because no matter how many business books or woo-woo spiritual self-help books I read, they all say THE SAME THINGS. Yes, the business books cover marketing strategy,…
Creating content is one of the best ways to build an audience online. It helps to attract cold followers, warm them up, and prepare them to buy from you or hire you. But just the idea of writing all those blog posts, Instagram posts, emails, podcast episodes, Youtube videos might have your head spinning. So in this week’s episode I’m sharing my step-by-step process for…
Last episode in this month’s digital product series (creating a product, selling a product, getting past procrastination and perfection) and today we’re going to talk about how to figure out what product to create. Because you likely fall into one of two camps: You either have a million ideas and can’t decide which to do first (ebook, course, membership) or you know you want to…
What if you reaaaally want to create a digital product, but fear, perfectionism, and procrastination are standing in your way? What if I spend a ton of time on it and it doesn’t sell? What if someone else already did it better? How do I know how much content is enough? In this episode I’m walking you through some of the biggest mindset issues that…
Last week I shared my tips for creating digital products, so this week we’re going to talk about selling. Yes, icky, spammy, annoying SELLING. Most of us don’t get into online business because we’re great at selling. We’re creators, teachers, designers, coaches looking to share our expertise and then we start launching and realize that sales is a really big piece of the puzzle. And…
In the past 8 years I’ve created 14 digital products. From ebooks to templates to online courses I’ve learned a ton about how to create products people will actually buy and use, and how to go from idea to launch in a lot less time. In this episode I’m sharing 5 things to pay attention to while planning and creating your next digital product. Resources…
Start an email list they said, it’s important they said…but there you are with 47 subscribers and no idea what to send them. You may have started your email list with the best intentions but if you’ve stalled out because your list isn’t really growing, you don’t know what to send, and it’s just another thing to try and be consistent with, this episode is…
Whether you’re a solopreneur doing business as usual or out of the office temporarily due to the coronavirus, working from home can actually be more challenging than it looks. Mixing your business and personal space, staying focused with that pile of laundry staring you down, and feeling lonely because it’s so damn QUIET! After almost 8 years running my business from my couch, here are…
Lately I’ve noticed a bunch of posts in Facebook groups from people asking about some pretty outdated and/or unnecessary Instagram strategies. They’re struggling to figure them out, struggling to make them work, and some people are even getting their accounts blocked. And honestly, because I’m so tired of people using scammy strategies because they don’t want to put the time into genuine growth, we’re gonna…
