Digital Marketing Strategy for Online Business Owners, Entrepreneurs, and Solopreneurs
If you’ve been avoiding Instagram Stories, creating Reels, or posting selfies, I recorded this episode for YOU. 10 years ago you could get away with building a brand and not including yourself as part of it. But if you’re running businesses online, asking strangers on the internet to pay you, then you need to hit a level of trust that only comes from allowing your…
Oh yes my friends, Instagram has added yet another feature to their platform. We were just getting used to Reels, figuring out what to do besides dancing and lip-synching and pointing at things, and now we have to figure out Guides too! At this point with all the options and different types of posts for each, you might be getting stuck for what goes where….
Last week we talked about growing your Instagram engagement by showing up with more of your personality, more of your stories, more of your experiences. (Listen to that episode here) This week I wanted to drop an episode with actual strategies you can test to help you boost your engagement. Give it a listen and then share a screenshot on Instagram, tag me @xosarahmorgan, and…
Let’s talk about Instagram engagement. How do you get more people to leave comments, send DMs, respond to stories, share and save your posts?? Because engagement is the biggest factor in growing your audience. Remember, Instagram only shows your posts to a small percentage of your followers to start. If those followers engage with your post, that signals to Instagram that your post is worthwhile…
This week on The Dare to Grow Show I’m answering YOUR Instagram questions! It’s almost Q4 which means I just sent out my audience survey and received a bunch of Instagram questions, so that’s what we’re going through today. I’ve got answers for: ✓ Getting more engagement ✓ What info to give away for free vs paid ✓ How to show up on Instagram as…
I never have enough time to create content! Let’s be honest, with the number of platforms we’re on, creating content and showing up daily can be really challenging. How are we supposed to produce posts for our blog, Instagram, Facebook, Youtube, podcast, and email list, PLUS tend to our customers and clients, AND still have time at the end of the day for the 500…
How do I find the right hashtags? How many hashtags should I use? Why did my hashtags stop working?? In this week’s episode I’m sharing my recent hashtag experiment that tripled my impressions from hashtags on a whole bunch of my posts. Per usual I’m simplifying the strategy so you can gain new followers and give your posts a boost without wasting hours researching which…
Lately I’ve noticed a bunch of posts in Facebook groups from people asking about some pretty outdated and/or unnecessary Instagram strategies. They’re struggling to figure them out, struggling to make them work, and some people are even getting their accounts blocked. And honestly, because I’m so tired of people using scammy strategies because they don’t want to put the time into genuine growth, we’re gonna…
You may have noticed that Instagram isn’t just about the likes anymore. Instagram is looking for your followers to comment, share your posts, send you a DM, which means it takes time to turn cold leads into warm followers and ultimately fans that hire you or purchase your products. So if you’re spending time on Instagram without a plan for attracting new followers, this episode…
Pssst! The live classes are over but you can still watch the replays! All 24 Pinterest training videos have been added into the Pinterest Powerhouse course. Click here to check it out! I REALLY excited to share this with you today because it’s something I haven’t done in YEARS…. I’m going to be teaching Pinterest Powerhouse LIVE! Oh yes…me + you + all the rest…
With the launch of the new Grow Your ‘Gram updates last week I’ve been sharing lots of Insta-tips and answering questions over on my account. One of the questions that’s been posted over and over is How do I write better Instagram captions?? What I’m hearing is that you’re not really sure what to write, it takes way too long to figure out, and even after…
With the launch of their redesign, a new number appeared at the top of our Pinterest profiles. And since I had a Dare to Grow member ask about it recently, I thought I’d share what I discovered about Pinterest Monthly Viewers here as well. During our last group coaching session she asked what was a good target number for monthly viewers on Pinterest. And so…
QUESTION . . . I know you watch other people’s Instagram Stories, but do you use them to connect with + grow your own audience too? I was never a Snapchat user, so when Instagram Stories showed up I (like a lot of people, I’m learning) was kind of clueless as to what I should be posting. Do I just talk to the camera? Post…
I accidentally took a month off from blogging but am back today because we need to have a chat about Facebook and algorithms and all the posts detailing tactics and strategies to help you outsmart the new rules. (Because there are really only two things you need to focus on—you know I like to keep it simple around here!) Last year, my Facebook feed was…
So you know you need to be blogging every week and you know you need to be posting on social media multiple times every day. But I’m guessing one of the things slowing you down and keeping you from posting consistently is your images. Specifically taking your own photos that look somewhat professional, well styled, and on-brand. The good new is, you don’t need to take photography classes and…
Twitter is one of my favorite social media platforms because it allows you to chat with perfect strangers, find new people to follow/collaborate with, and share information quickly. Pinterest is what I use to find stuff and Twitter is what I use to find PEOPLE. But figuring out how to grow an audience on an app that’s moving SO FAST can be challenging. It seems…
Oh yes, this is the one where I try to convince you that getting over your fear of live video is an excellent idea. (Spoiler: it is.) For some people live video is a great way to connect with their audience, but for others (me included!) it’s a one-way ticket to anxiety city. Last year, shooting video that I edited before it was posted online was SO…
