It’s pep talk time…
You’ve created a really cool program/project/ebook/course/website/whachamacallit and it’s done…well sort of done. You want to fix this, and re-think that, and that last part needs another edit, and and and… AND what are you waiting for? Let it fly already!
You have a great product, how many times are you going to rework, edit, prune, and polish it? You need to get it in the hands of your fans and get some feedback to learn what works and what doesn’t. On the internet nothing is set in stone. It’s not like you’ve created 100 copies by hand and if there’s one little error you will surely be a failure. (Even then, not a failure!) You can always make a few updates and launch version 2.0.
Let’s be honest, do I know everything there is to know about running a membership-based community? Nope! Did I do a ton of research and try to create the best product possible? Yep! If I had given into my perfectionist nature I could still be creating content plans and figuring out Google Communities, but instead I leaned toward the risk taker in me and just went for it. Not once has anyone said, “this is horrible and you are an idiot who has no idea what they’re doing!” Instead, I’ve been working with a bunch of badass bloggers who have been killing it on a daily basis and learning a ton as I go.
Even Apple and Google launch products before all the bugs have been figured out. They want to gather data and understand how the product works in the hands of the user. They could obsess over the details for months, but won’t really know whether it works until it’s put to every day use.
The same applies to you!
I get it though, it can be especially nerve wracking when a product is new and there isn’t much to compare it to. What if nobody likes it? What if I forgot to consider something really important? What if I launch and it just DOESN’T WORK!
Ask yourself – will it be more beneficial to hold off on launching for weeks or months or to launch now and get feedback from real users? In a few weeks or months will the product really be that much better?
Here’s how to get moving even if you’re still feeling paranoid:
- Send your product to a group of friends or faithful readers to get their feedback before you launch to the masses
- Create a special early launch where a select number of users get to try the product in exchange for completing a survey
- Slap a “beta” label on it, so people know you’re still working out the kinks, but let them test it out anyway
Perfection just isn’t going to happen, so don’t let that be the reason you put off launching. Set a reasonable deadline, make the best product you can, and then launch and learn!