This week I hit 500 sales in my Etsy shop. Since my previous Etsy tips post was so popular, I figured you might want to know what I’ve learned about building, promoting, and selling products on Etsy since then.
This was a huge time saver for me and something I put off for a long time. Last year I received daily convos asking to see demos of my themes and it was fairly time consuming to respond even with a canned answer. Once my demo sites were live, the number of questions dropped to one or two a week and sales remained steady.
More products = more sales
I try to keep at least a full page of themes in my shop at all times. The more themes I have available, the more people are likely to browse and buy. Also, fuller shops appear more active, successful, and give the impression of higher-quality products.
Listen to your customers
If one person asks for something, six more people are right behind them with the same question or request. Adding info to my listings and options to my shop was another great time saver.
Promote on Twitter (with photos!)
Every time I share a theme on Twitter, I make a sale. Don’t assume links all over your website will lead readers to your products or that they will be annoyed you’re promoting the same item multiple times. I gain new followers every day, so sharing on social media makes it more likely that more people will see what I have to offer.
Provide product variations
I know what I love to see in a blog theme, but obviously everyone has their own preference. Instead of creating 50 themes to cover multiple colors and styles, I added color and font change options to allow for customers to dictate the final product themselves.
Automate digital products
If you’re selling non-tangible products, there’s no reason it can’t be passive income. Previously my themes included a Photoshop file for the header, which meant I had to spend time creating graphic for every single customer. By skipping the image file and creating themes that pull the blog title and tagline directly from WordPress settings I’ve saved myself 5-10 minutes for every theme. Seems like a small amount of time, but it adds up!
Ask for reviews
When I was sending orders via email I always asked customers to leave a review, and they usually did. Now that orders are delivered automatically, I neglected to add a note to the receipt email and I haven’t been getting as many reviews. Customer might forget or not even think to write a review, so a reminder always helps!
Use those reviews
New buyers might not stop by your reviews page, so try adding quotes from happy customers to your listings or to a Twitter/Pinterest/Instagram graphic.
This is a great example I learned from Tara Gentile. People are more likely to purchase items that fall in the middle or higher end of the price spectrum. Because a higher price means a better product. (Hopefully IRL, but absolutely in customers minds) How many times have you bought a piece of jewelry off Etsy for a gift? If there were similar necklaces priced at $10, $40, and $75, which one would you choose? Probably not the $10, right? People who are willing to spend $40 or $75 are also more likely to turn into repeat customers.
Etsy affiliate links
THIS is the best thing I’ve done for my shop. If you clicked the link to open your own shop in my previous Etsy blog post, you would get 40 free listings and I would get 40 free listings. Good deal, right?? Well it gets better… If you recall, that post was one of my highest trafficked, which means as of right now I have 3,523 free listings. YEP! I will likely never have to pay that 20 cent listing fee again. Now THAT is a good deal! You can find this option under Items > Listings > Earn Free Listings
You’ll get 40 free listings and so will I. (Hey, thanks!)