In many of my courses, this is one of the most important things we cover and subsequently, one of the most panic-inducing. My guess is that many of you are spreading yourself too thin and by giving a handful of topics the axe you’ll not only be less stressed, but make your readers much happier and more engaged.
So, here are 7 signs you need to narrow the number of topics you’re covering…
You’re worried you might alienate readers who prefer a certain topic
When I write about circus, blog/business readers may be entertained, but when I write about blogging or business, people who come here for aerial tips are likely uninterested. And since my business is based around people hiring me or buying products related to blogging and business, you already know what topics got the axe. I try to share a little about what I’m doing circus-wise in my Sunday link post and still share videos on Instagram, but I now know that almost all of my posts will be enjoyed by almost all of my readers.
You have trouble deciding on post ideas
When I narrowed my focus to be blogging, business, badass life it made it 100% easier to decide what to write about each week. I was ruthless and if it didn’t fit into those categories, it didn’t fit on my blog. Now, I post three times a week and try to hit one category per post. This is so much easier than star at a list of 75 topics trying to decide which to hit and what to write about.
Your blog traffic is sporadic
You write on a regular basis, but some days you get 1000 hits and some days it’s in the low hundreds. What gives?? I’m guessing your posts are all about the same level of awesome, which means your readers are super into some topics and don’t care much about the others.
When asked to describe your blog you blurt out a random list
Everything you cover should be connected under one umbrella. Mine is growing your online presence and everything I write contributes to that. Dare to Grow member Chrystina was writing about throwing parties and handmade cards which seemed like they could be separated into two blogs, but she discovered her real passion was connecting with the people in her life, which means both topics can work together.
You’re having an identity crisis over blog name or design
Today you want to be Crafty Cara with a bright glittery design and tomorrow Cara’s Campers with earth tones sounds way better. If you’re thinking about switching your blog name or have a tendency to change your design every other month, you might want to consider narrow your focus or splitting your site in two.
You feel scattered on social media
The strongest social media accounts have one central focus.I love when a tweet or photo pops-up and I know who it’s from immediately. People follow me on Twitter for blogging, business, productivity advice. If I was also sharing recipes, DIY projects, travel stories, I guarantee my account would grow at a much slower pace and I’d lose followers who aren’t interested in all of that. You can and should add in a few personal tweets or photos, so you appear human, but posting about everything will only make you blend in.
You can’t keep up with the workload
If you’re always changing gears, crafting one day, baking the next, and then writing design tutorials, I can imagine you wouldn’t have time for much else. Having a smaller focus makes it easier to create a content calendar and produce less content because all your readers are devouring every single post instead of just the ones from the category they like.
OK, so how many topics should you have?
I would aim for five items or less that all connect in some way. You’ll have a little variety, but most of your readers should enjoy most of your content. If you have multiple topics you’re mega passionate about, consider branding your site under your name, then YOU are the connection. Splitting your blog in two is also an option, but SEO-wise pointing all the traffic to one website works better.
Ways to narrow your focus
- Reader survey – let them tell you what they like best
- What categories get the most traffic / comments / social media shares
- Can you write a list of 52 post titles for each topic?
- Check Pinterest, which boards get the most love and which are being ignored?
- Cut out all categories that have less than 10 posts associated with them
Alright – time to make some cuts! Can you narrow your blog down to just a few topics??