I know, I know, you started this amazing blog or business and you have SO. MANY. IDEAS. You’re working like bananas and you can’t wait to share all the cool stuff you’re creating with your audience. I know you don’t want to hear it, but you gotta slow it down over there! While it’s tempting to launch products and programs every week of the year, in the long-run, you, your biz, and your people will benefit more if you put some space between those launches and let people soak it all in.
Give your audience time
Yes, your audience will likely eat up every single thing you launch, but they’d probably benefit more if you gave them a minute to work through, use, or process what you just launched. I could drop an e-course, a podcast, and an ebook all at once, but you would probably only really have time to focus on one of those even if you were super excited and grabbed all three. If you let your audience process your product you can get feedback and figure out what you can create next to really help them out.
Multi-tasking doesn’t actually work
It’s something I’m always tempted to do—build all of my brilliant product ideas at the same time. But I restrain myself because I know that at least one of them will be the middle child and not get all the attention it deserves. I highly recommend focusing on one thing at a time, seeing it through from idea to launch, and making that one thing the best it can be before moving on to your next project.
Hoard those awesome ideas
You may be on fire right now, but I assure you there will come a day when you have zero ideas. It might even be an entire week or a month or…months (shit.) Yeah, it’s going to happen. If you’ve already launched all those amazing ideas you’ll be wishing you’d kept just a couple for those times when your biz could use a boost, but your brain is like, “Ummm can we just watch another episode of house of Cards??”
Personally I like to use the Clear app to keep a list of product, program and service ideas, so when it’s time to get creative I’ve always got something up my sleeve.
Your bank account (and audience) with thank you
If they just purchased your e-course, your peeps might not be ready to shell out more cash for your ebook as fantastic as it might be. In fact, you may actually lose a few sales if you’re dropping product after product. Spacing out launches will also be helpful for your own bank account as you’ll see a boost in your income each quarter instead of all at once.
Speeeeaking of launches (check out that segue)
I’m super excited to share my newest ebook with you! It’s not quite ready yet, but I am opening up pre-orders TODAY!!
Create. Profit. Party! is THE ultimate guide to creating passive income for bloggers, freelancers, and small biz owners. Creating products and programs has become one of the best parts of my business and I’m super excited to share everything I’ve learned over the past three years of ebooks, e-courses, digital products, and affiliate sales with YOU!