If you’re still wondering if it’s worth putting time into creating images for and learning to use Pinterest, this post is for you!
When I hit publish on this post on productivity I had no clue that it would turn into the most popular post on my site and bring in a continuous stream of new email subscribers for months and months AND months!
Here’s what happened . . .
About a week after the post was published my traffic from Pinterest started growing. What was usually around 300 visitors from Pinterest each day turned into 800 and then 1000 and then 4000. At its highest I received over 10,000 pageviews in one day from Pinterest alone!
By pinning that post to multiple group boards I was able to put it in front of new Pinterest users (multiple with 100k+ followers) that caused my daily traffic to skyrocket in just a matter of days.
The problem was, only a handful of those new visitors were subscribing to my email list, leaving comments, or following on social media. So a few days after I’d first published the post I decided the best way to move all of these people to action was to add a must-have content upgrade and get them onto my email list.
A content upgrade is a free asset, like worksheets or checklists, that users can download by submitting their email address. If you’re new to content upgrades, I’d suggest starting here.
Since these were likely first-time visitors I needed to make sure the content upgrade was extra valuable – remember how we talked about making it so good people would download without reading your post?? Instead of my usual worksheets or checklist, I created a 10-page workbook in Pages for Mac (as a PDF).
I added the content upgrade using LeadPages and made sure all these new visitors would be funneled through an automated email sequence giving them more actionable business-growing advice, which ended with a sales pitch for one of my products. This turned a blast of blog traffic into email subscribers and then into paying customers.
The result of adding the last-minute content upgrade was AWESOME . . .
Any time one of your posts takes off on social media it’s so important to not just be excited about the influx of traffic, but also make adjustments that guarantee you’re creating a connection with those new visitors. For me (and very likely for you) getting the on your email list is the best way to do this!