If you’re just pinning personal stuff or using it mostly as a tool for procrastination (yeah I know what you’re up to!) you’re likely only skimming the surface of what Pinterest could do for you. And you’re probably missing out on a massive amount of traffic that could turn into readers, subscribers, customers, and clients!
So let’s fix that, shall we?
Pinterest has been my top blog traffic referrer for the past 6 months – almost THREE TIMES MORE than search engines, Twitter, and Facebook COMBINED.
This is extra important because Pinterest traffic is super valuable. It’s full of people researching and deeply interested in a specific topic. Which means they are more likely to read multiple posts, join your email list, hire you, follow on social media, or buy your products.
You know what’s really fun about Pinterest? If you make these changes and start pinning your own content more intentionally, you could start seeing a boost in traffic IMMEDIATELY. Like TODAY. And who doesn’t like immediate results??
So here’s what you need to do in order to turn your personal Pinterest into an account that supports your blog or business. (or start an entirely new account)
First up – convert your personal account to a business account
- Log into your account
- Go to Pinterest for Business
- Click Convert now
- Fill out your information and click Convert
Yep – it’s that easy!
Make sure your Pinterest username matches the rest of your social media
First up – it’s important that your usernames across all your social media accounts match. This makes it easier tell people where to find you and easier for your audience to seek you out. If you’ve found me on Pinterest @xosarahmorgan you can find me everywhere else at that name too. It doesn’t have to match your blog exactly – xosarah wasn’t available on all platforms – but choosing something that is similar to your URL, easy to remember, and easy to say will work just fine!
Update your bio to include relevant keywords (because it’s searchable)
Next you need to add a quickie bio to tell people what you pin about and how your account will help them. Make sure to include keywords relevant to your niche because this will show up in search results. For example, my Pinterest bio includes the words blogging, biz, creatives, and social media. (Yes, I crammed as much in there as possible!) If you’re not sure what keywords to include, use the search feature on Pinterest, which will pull up the most popular search terms for your niche.
Add a photo of your face (not your logo)
Then you’ll want to add a photo of your lovely face. Why you face? Because people will connect more with YOU than they will with a blog or brand. This means you, with all your quirks and personality and uniqueness, need to be font and center in everything you do.
Make personal boards or boards to which you don’t regularly pin secret
Next up, if you’re turning a personal account into a biz or blog account you may want to make some of your boards secret. (You can do this by clicking Edit on your boards) I have a mega sweet tooth and love to pin dessert recipes but it isn’t really relevant to the content I share online, so that board is now secret. If you have lots of unrelated boards your profile will look cluttered, confusing, and can lead to people following only a couple of boards instead of everything in your profile. You can of course keep a handful of non-biz or blog related boards to help show off your personality and style, but make sure they align with your overall brand message. (aka what do you want to be known for??)
Break your topics into multiple boards
Once you’ve done a little clean up you’ll want to make sure you have lots of boards for each topic you blog about. For example: I could have just made one single blogging board, but instead of broke it down into Starting a Blog, Growing a Blog, Growing Social Media, and Building an Email List. All relevant to blogging, but now I have more boards to pin to giving my pins more chances to be seen.
Add descriptions to your boards (again with keywords)
For each board you’ll want to add a keyword-heavy description. Tell followers what you share and how they’ll benefit from the content on your board. Keep in mind that Pinterest is a resource and people tend to spend time scouring the site for all the posts they can find on a specific topic. The more helpful and valuable your boards are the more likely they’ll follow and re-pin your content.