The age-old blogging question . . . what if there are already tons of people blogging about what I want to blog about? (can it be age-old if blogging has only been around since the ’90s??)
If you’ve found yourself trying to make your mark as a little fish in a big blogging pond you best have/think up/create something that helps you stand out from the crowd.
Over here at XOSarah.com I like to swear, wear leather jackets, and stand against concrete walls like I’m hella tough. I’ve got a thing for cheeseburgers, obnoxiously bright lipstick and being upside down. And I challenge you to find another blogger blogging about blogging that’s just like me.
Sometimes you need to be a little brave, put yourself out there and share what makes you unique. Here are 7 ideas to get you going (plus info about my blogging e-course if you’re ready to go from beginner to badass!)
Be specific with your niche
Don’t be another food blogger, be the Pancake Queen. Don’t be another craft blogger, dip everything in glitter. Don’t be another interior designer, be the go-to gal for seaside style. You need to be known for something specific (no bullshit blogging…) to help new readers remember you when they’re digging through Pinterest, reading post after post. What is it about you or your blog that makes you different from others in your niche?
I know sharing your opinion online can be a scary. It seems like the more of a stance you take the more likely someone on the other side of the fence is going to show up for a fight. While sharing your opinion has the potential to attract jerks and haters, it’s also guaranteed to attract your ideal readers. (And from my experience they’ll definitely back you up.) Always remember that you are in control of the delete button and then go ahead say what’s on your mind.
Create a hashtag + a challenge
Pick your platform (something you can interact on: Instagram, Facebook Live, Twitter), pick a goal and a time frame (5-10 days makes for an easy commitment + a quick result), create a hashtag, and get your readers involved. Have readers sign up through an email opt-in and send a daily reminder to keep everyone active and on track. Then jump on your platform of choice each day to share your progress and provide encouragement and support.
Use your blog design to show off your style
Your design should not only help readers find the info they’re looking for + take action to connect with you, but it should also offer a clear picture of who you are as a person/blogger/business owner. Take cues from your clothes, interior design, and hobbies to add colors, fonts and details that help to attract your ideal readers and show off your style.
Give more than anyone else in your niche
Being uber helpful will always make you memorable. Be the person that respond to emails, replies to comments, offers advice when asked. Create blog posts that are inspiring, motivating and actionable. Show up and be a cheerleader for your audience so they know you’re in their corner. (This doesn’t mean you have to give everything away for free, you can certainly include services, an ebook, or a course as part of your helpfulness.)
Be super strict about your branding
I know it can be tempting to try new colors or fonts each time you launch a new project, but the more you stick with a strict style guide for every single image the more people will begin to recognize your brand. Think of your favorite bloggers – bet you could pick their image out on Pinterest in about half a second, right?
Join (or create) a community
And lastly, get out there and talk to people! Your opinions and advice are best used out and about where you might run into new readers/clients/customers. Share what you know, ask questions, find collaborators. If you’re just hanging out on your blog hoping people will show up, it ain’t gonna happen! If there isn’t already a community for your niche then start one – Facebook groups are easy peasy to get going.