Recently, while scrolling through Pinterest, a pin caught my attention. The image said something like, “How to transform your blog in 7 days.”
And I thought to myself . . . transform my blog into what?
A beautiful work of digital art? A money making machine? A chicken pot pie?
I had no clue what I or my followers might get out of reading that post, and so I skipped it. And judging by the number of re-pins, it had the same effect on lots of other people too.
Finding quality blog posts to share is becoming increasingly difficult. More people are creating blog content, but at the same time forgetting to be specific with the advice they’re offering. They’re all generic and bland yelling, “Get more followers!” “Make your blog design better!”
And unfortunately, this isn’t just a problem for bloggers blogging about blogging; I’m seeing this issue from bloggers across the board.
No matter what your niche you’re likely not the only person writing about your topic, which means you need to nail down the exact outcome readers can expect when clicking on your post.
Let’s use this post title as an example, because you’ll find it in literally every niche ever . . .
10 Useful Tips for Bloggers
What are you helping them do? Get more traffic? Improve their design? Connect with their audience? Write better content?
Or How to Get Your Blog Noticed
By whom?? Readers? Advertisers? Someone other than your mom?
How about adding a goal for the reader, something they can quantify . . . Why no one comments on your blog posts and 3 ways to fix that
Giving readers a specific outcome to work toward not only allows them to see whether your advice actually works, but also helps to draw in the right readers for your blog.
If you say they should take your advice to get more comments and then they DO get more comments, they’re more likely to click on your posts and trust your advice in the future. And readers that trust you are more likely to share your posts, follow you on social media, leave a comment, join your email list, hire you, or purchase a product.
What if you’re not blogging about blogging?
Which of these post titles makes you want to click more . . .
My morning workout OR A 6-minute morning workout to fuel your entire day
How to feel happier OR Create more happiness for your family in just one week
Weekly cleaning schedule OR How to plan your week so your house is (almost) always clean
A morning workout could be for anyone, but a six-minute workout that fuels your day is for someone who is pressed for time and looking for an energy boost. If you add a Hey Mom! in front of that, you’ll get exactly the right readers to show up to your blog.
Creating results-oriented content also helps make the post-writing process a lot easier on YOU. If I were writing about “How to feel happier,” that post could have 500 bullet points, but by narrowing my topic and honing in on a specific outcome I can give my readers a handful of my best ideas, which will take a lot less time. Plus, people are really unlikely to read or try 500 suggestions. If you give them five, they’ll probably attempt every single one, which makes it easier for them to get results.
Plus, focusing on a goal makes your blog posts SO MUCH more shareable. “Weekly cleaning schedule” is pretty much worthless as a tweet. So either you’re leaving it up to readers to come up with a more clickable title or you’re seriously losing out on shares.
Bottom line, make it easy for your ideal readers to find you + your blog, make sure they get results from your content, and give yourself a break when writing posts. If sticking to a weekly posting schedule is a struggle, remember to SPECIFY and SIMPLIFY!