If you’re ready to expand your blogging audience, increase your influence, AND do it without paying for ads, today’s post is for you!
My friend Christina from Media Maven is here to talk about getting publicity for your blog. And I promise, it isn’t as difficult or intimidating as you might think. Christina is a former TV reporter and anchor who now owns and operates a public relations firm where she helps small business owners earn exposure through media relations, video production, writing, and blogging. She’s gotten publicity for her own blog so she’s here to share how you can make it happen too.
Are you ready to earn free publicity and become known as the go-to person in your niche?
Blog and business development is a lot easier when your brand is out there, in the public, and people know who you are. And when you are well-known for what you do, the emails, calls, and inquiries will start to flood in.
But getting to that point isn’t as hard as you think. If you’re already blogging and active on social media, you’re halfway to earning yourself media exposure. And the good new is, you don’t need to pay a PR firm to make it happen – you can absolutely do it yourself!
Here are two ways to land a spot on your local TV station or an expertise article in the newspaper that you can get started on TODAY.
Earning media exposure by blogging
With blogging you are already sharing your experience, talking about what you love, and promoting yourself as an expert and the media needs experts. If an airplane crashes, an aviation expert is needed. When spring break rolls around, a travel expert. When Instagram changes its logo, a graphic designer. When the American Academy of Pediatrics releases new guidelines, they’ll be looking for a mommy blogger or a nurse.
Here’s how it works: When I worked as a TV reporter and we needed someone to speak on camera as an expert for a story, we’d first reach out to our close contacts to see if they knew anyone available. If that didn’t pan out, we’d do a Google search. If your blog or blog post came up on the first or second page, you were called and asked to be interviewed as an expert for a story.
I know, it seems too easy, but this is exactly how I earned a monthly segment on the most watched TV station in the state Florida just by blogging.
Local TV stations are adding newscasts constantly and producers need content to fill all that time. When the NBC station in West Palm Beach was looking to add more fun segments to their afternoon newscast someone recommended me, a family blogger known for my love of a good deal, for their “Steals and Deals” segment.
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Once a month, I mimic what Tory Johnson does on Good Morning America and what Jill Martin does on the Today Show by offering a special deal on products just for viewers of the newscast.
As a lifestyle blogger, this is great for me and my brand. It lets potential clients know I’m out in the community promoting myself as an influencer and it gives brands an incentive to work with me because of the publicity I’m able to earn.
I’m not ashamed to promote myself and what I do on my blog or social media because I know it’s the best way to get in front of people to grow my business.
Earning media exposure by using social media
If you’re blogging, you’re probably already sharing your content on social media – adding to your credibility and visibility. If you want to use your social media presence to connect with journalists, there is one platform you should focus on.
Twitter is not only where journalists post their work, it’s where they share the work of other journalists, interact with followers, and connect with people to use as experts or feature.
Which means you can also pitch your expertise to journalists on Twitter.
The best way to do this is to follow the journalists who covers your niche, engage them in conversation regarding his or her tweets, and when the opportunity presents itself, send a tweet letting them know you are an expert on a particular topic and would love to be a source for their story.
Now, I know what you’re thinking. When and how does an opportunity present itself??
- If you see the journalist has written something in your niche or related to your niche, mention your expertise
- When breaking news happens and you can shed some light on things because of the industry you’re in, make sure the journalist knows that
- If you have a great idea for an article, just pitch it!
Earning media is one of the fastest ways to reach a big audience. It’s not only free, but it’s worth three times more than an advertisement because the media choosing to use you as an expert is like a third-party endorsement.
To keep the opportunities rolling in, make sure your blog is always up to date with keywords related to your niche, stay active on Twitter, and engage with journalists on a regular basis. These three things combined will set you up for a publicity opportunity that could seriously level-up your blog or business.
Christina Nicholson is a former TV reporter and anchor who now owns and operates a public relations firm, Media Maven. She helps small business owners earn exposure through media relations, video production, writing, and blogging. She also recently launched Master your PR – an online course that teaches small business owners how to handle public relations on their own. Christina also has a local lifestyle and family blog, Mascara Maven. She lives in South Florida with her husband and two young children.