Truth time…how often do you go back and review all of the posts you’ve published on your blog??
If you’re like me (and most bloggers), you probably keep an eye on which posts are generating the most traffic. Maybe you hop into Google analytics every month or check out your blog stats when you login to WordPress and keep an eye on which blog posts are becoming most popular.
But aside from those posts that are getting comments, shares, and traffic, have you done a review of ALL the blog content you’ve posted over the past year?
My guess is that a full content review isn’t happening very often.
I had this realization myself recently as I was digging into my archives to pin some of my old blog posts on Pinterest. I found a handful of posts that were valuable, but NOT for the exact person I’m trying to connect with and NOT for the goals I’m trying to help them achieve.
I ended up doing a quick blog content audit of EVERYTHING I’d posted in the last year to see how many of my other posts were off the mark too and I thought I’d share that process with you (plus hand over the spreadsheet I created! Link is below).
Here’s why a blog content audit might be a good idea . . .
We get so excited to publish lots of posts that we can spread ourselves thin, going too far outside our niche instead of drilling deep into the topics that will attract and help the perfect readers, clients, or customers.
The more we create content that points our readers in a specific direction the more the RIGHT reader, clients, and customers show up and the more we become the go-to person on that topic.
Auditing all the posts you’ve published can help you determine if the content you’re creating is helping to move you and your audience toward the intended goals or if it’s accidentally watering down your niche and your ability to connect.
Before jumping into the audit, grab a piece of paper and answer these three questions:
Who is your ideal reader?
What are their goals?
What are your goals?
Make sure to be specific! Goals for your audience like happiness, health, and less stress are too broad. What does less stress look like? Do they have time to themselves every night? Are they hiring someone to take over daily tasks? Are they getting a massage once a month? Are they sleeping blissfully every night?
Inside the template, make a list of all the blog posts you’ve published over the past year (or as far back as you’d like to go). For each blog post, double check that it connects with your ideal reader, helps them move toward their goals, and helps you accomplish your goals.
- For blog posts that nail all three, highlight them in green.
- For blog posts that mostly or almost hit all three objective, highlight them in yellow.
- And for blog posts that are missing the mark, highlight in red.
Once you’ve highlighted all of your posts you should have a pretty obvious picture of whether or not your blog posts are doing their job.
And don’t panic if your audit results are surprisingly scattered.
I’m writing this post because I did my own content audit after realizing I had a bunch of blog posts that didn’t focus on the right topics. I got carried away as I was learning really cool stuff and I wanted to share even though it was a little outside of my niche.
If you’re realizing that too many of your posts are yellow or red, here’s what you can do . . .
1 | Create more content like your green posts
2 | Update the yellow ones to be more inline with your niche, audience + goals
3 | Stop promoting the red ones. You can unpublish if they’re reaaaaally outside your niche.
But what if I really like those yellow + red posts??
If your spreadsheet is more yellow and red than green, but you really do like those posts, it might be time to adjust your niche.
You can adjust . . .
- WHO you’re writing for
- What LEVEL they’re at (just starting out, intermediate, total pro)
- What you’re helping them ACCOMPLISH
- Or your own personal goals
Once you’ve done your content audit, leave me a comment and let me know what you find out!