There is so much that goes into growing a blog or business – web design, blog content, copywriting, email lists, social media, video. It’s easy to forget about the whole mindset thing until you’re years in wondering why it feels so difficult to get to the next level.
Maybe we skip the mindset work at the beginning because we’re so focused on the excitement of creating something new, maybe it’s the sheer overwhelm of all the things, or maybe we don’t want to dig into the feelings part of things until we really have to.
But eventually we get overwhelmed with doubt as we watch everyone else showing off their work on social media, or as more people start paying attention, or finally come up for air long enough to realize we’ve got some serious mental hang-ups that are holding us back.
I’ve run into this growing my own business as I suddenly became aware that over 20k people were paying attention, and had to figure out how to be open and sure of myself as I looked at that number EVERY SINGLE TIME I went to send an email.
I’ve written my way through A TON of mindset blocks and (after sitting on this project for years) turned these stories and actions into a series that you can now get your hands on!
The Confident Creator Pep Talks are a daily or weekly (your choice!) series of motivational emails + audio recordings geared toward creatives working their way through a project, launching a product or services, or just needing a cheerful kick in the butt to get them motivated to work!
After 6 years of self-employment I’ve realized there isn’t an end to the ways we psych ourselves out, but damn if it doesn’t help to know someone else has been there too.
Here are a few mindset shifts that might help get you going . . .
If you’re thinking: Everyone else is doing the same stuff
My friend, everyone else is wearing those same jeans you just bought, creating quote graphics like it’s going out of style, and posting photos of their beverages on Instagram, but that doesn’t mean if they’re doing it you should stop.
We’re all experiencing things differently. That means your audience NEEDS to hear different perspectives. They’re going to get a few helpful ideas from you and a few helpful ideas from other people in the same niche and then smush it all together to make something that works for them.
Or it’s entirely possible that YOU are the only person in your niche that they follow. I follow ONE single person who posts about minimalism. I follow ONE single person who posts style tips. I follow ONE single person who posts pottery videos. (I follow 15 people who post cute dog pics)
I know there are a bajillion people writing about those things, but I follow these people because I like how THEY do their thing. I like the type of posts they share, I like listening to them tell stories on Instagram, and I like how they interact with their audience.
YOU could be that ONE person for someone too!
Try flipping this into → My experience makes me worth listening to.
And then get back on your blog and back on Instagram and make sure you’re injecting YOUR experience and YOUR opinions into everything you post.
If you’re thinking: I could never be as good as so-and-so
TRUTH: Pretty much everyone had to slog away at their craft and make a bunch of really terrible stuff for a while to get where they are now. Maybe they were 10 when they started slogging so they make it look super easy, but there was definitely some slogging if you dig far enough back.
If you feel this issue bubbling up, dig beyond the Instagram version of their journey – people tend to be much more candid in podcast or video interviews.
I’m not currently working as a web designer but my website looks like this because I’ve been building websites since I was THIRTEEN! And I’ve been blogging since then too!
Try flipping this into → If they did it I totally can too!
Get excited for what will happen when you put in as many hours or years. How amazing your blog could look, how brilliant your business offerings, how HUGE your audience could be. Have patience, put in the time, and stop comparing your beginning to someone else’s hard earn accomplishments.
If you’re thinking: What if I totally fail?
This one is so hard because it’s almost always less about just screwing up and more about someone else noticing or even worse…pointing it out.
But here’s what I remind myself any time I’m putting off things because I don’t know if it will work: There’s no way to succeed without the possibility of a failure. What I mean by that is – if you don’t do something to avoid the possibility of failure, you’re also avoiding the possibility of success.
Kind of a smack in the face right??
If you don’t do something to avoiding failing, you’re literally taking success OFF THE TABLE.
Try flipping this into → I’m always learning and improving my craft
Now the focus is on getting BETTER instead of that dead-end SUCCESS or FAILURE. You’re learn with every launch, your get better with every post, and growing + improving is a WIN no matter what!
Want a daily pep talk?
I know staying on top of these daily mindset triggers can be a challenge. You’re in it, you’re doing the work, and suddenly you’ve knocked yourself off-balance with a random thought.
So I’m happy to check in with you once/day or once/week with my Confident Creator Pep Talks. We’ll work through sticking to your schedule, battling that pain-in-the-ass Imposter Syndrome, and keeping your motivation rocking so you can finishing your projects and hit your deadlines!