I’ve been keeping a secret for the past month and I’m so excited to finally share it with you…I’ve started a podcast!
If you had asked me over the past couple of years or even the past couple of months if a podcast was in my future I would have said “Nope!” But as always, things in business change and change fast, so here we are! (I will absolutely be doing an episode on what changed my mind soon!)
Here is the very first episode . . .
In this episode of The Dare to Grow Show I’m sharing 5 things that helped to grow my audience, my email list, and my revenue over the past year.
2019 was all about working fewer hours while earning more from my courses, coaching program, and affiliates and here is what worked best to make that happen.
Tag me on instagram @xosarahmorgan and tell me your biggest takeaway from this episode! And don’t forget to subscribe so you never miss an episode! (If you like to listen to podcasts on another platform, leave me a comment and let me know – I’ll add it to as many as I can!)
Resources + Links
Freebie: Productivity workbook – http://xosarah.com/productivity
Freebie: Instagram caption guide – http://xosarah.com/igcaptions
12-week coaching program – http://xosarah.com/coaching
Starting a coaching program
After turning the original Dare to Grow from a course into a monthly membership, I was feeling like I needed more interaction with members and I wanted to focus on helping them accomplish on one specific thing (instead of general business growth).
So I decided to reimagine it as a high-tough coaching program, with small groups and live calls. Plus a premium price because after 6 years of selling digital product one thing I’ve learned – people who pay more show up more.
Running this program has given me a better understanding of my audience – where they’re getting stuck, what they’re focused on outside of business. And it’s been really fulfilling to work through those challenges directly with them.
Plus getting to know my students better has personally lit fire under my ass to show up and serve and make triple sure I’m always walking my talk.
And of course, creating a program like this leads to more consistent revenue and gives me a baseline for how much each enrollment will generate so I can plan and budget more easily.
Showing up on IG consistently
I’d been posting often on Instagram, but in 2019 I decided to get serious about making consistency a priority.
To make this happen I created an Evernote note for ideas, added a repeating task in Asana (create posts every Monday), and started posting every other day.
This means that once/week I plan, create and schedule all my IG posts for the week which allows me to spend the rest of my social media time on interaction and engagement.
And what do you know – my following has grown by 100 month after month after month!
Using a habit tracker
Often we’re doing so much we’re not actually aware of how often we’re pitching products, teaching on stories, journaling, or working out.
We often think we’re going well when we’re actually being totally inconsistent.
Use the habit tracker Done for iPhone has been a huge help for me to see an entire month of IG posts, emails, workouts, etc.
Unless you have a schedule or are tracking your posts it’s difficult to be consistent, but seeing the entire month can be a massive eye opener.
Focusing on staying focused
This one sounds a little silly, but when you’re writing an ebook, updating courses, creating a brand new coaching program + running 3 open enrollments the less you switch tasks, the faster they get done.
My goal is to work 5 hour days. Either starting early and finishing by 2 or sleeping in and being by 5.
To make this happen I keep my daily task list small – 3-5 things and work on one project at a time. For example: spending 1 week creating a workshop instead of working on an ebook and a workshop at the same time.
What I’ve discovered that it takes practice and that a daily meditation practice helps, but just the awareness how how often you’re distracted can help a lot.
Creating two new freebies
And lastly, I created two new freebies to help grow my email list and sell my courses. My productivity workbook brought in 1300 subscribers, and my Instagram caption guide brought in 1000 in just two months.
I’ll be honest, I’m pretty lazy about list building, so having freebies helps this happen on auto-pilot and freebies help attract targeted subscribers.
Often my students get stuck making their freebies fancy, perfect, putting way too much into them. So I hired a designer to help format the Instagram guide and whipped up the productivity workbook in Google Docs.
Because it doesn’t have to be complicated, it just has to be valuable!