How many times a week do you think about posting on social media, showing up live, sending an email list to your audience and…you don’t. You worry about sharing the right things, other people in your niche doing similar stuff, what your friends and family will think about your “little business.”
Well my friend – it’s time to get over that and remembering THIS one thing will help make it easier.
We spend so much time thinking about captions and having the right photos, and keeping up with all the features Instagram keeps adding, trying to figure out how to create content in a way that doesn’t feel awkward or out of alignment. And so we forget the basic reason for Instagram, to connect with people, to give them info or inspiration, and turn them into customers or clients.
And yes I fully believe you should do those things. You should create a video, you should do Reels, you should figure out how to take photos and create graphics, but it shouldn’t become such a big part of the process that it becomes difficult and slows how much you show up or it keeps you from showing up.
I know this because I forget it all the time too. I lose my focus trying to make my graphics perfect or editing my photos or finding the right light for my selfies but I forget the whole purpose of being on Instagram. I forget that it doesn’t have to be such a complicated strategy.
The most simple strategy is to just show up a few times a week in some way and interact with your audience. Because that small check in, those consistent tiny moments, and you being like a guide for your audience on the journey is what it’s all about.
A great example of this is @theLAminimalist. She talks about minimalism in terms of getting rid of stuff, not following society’s made-up rules, creating a budget that is aligned with your goals, generally how to make your life easier by having and thinking about less stuff.
One of the things I love about her account is that she shows up only three times a week. She’s on stories answering questions on Sunday, Tuesday and Thursday and she makes a post or a reel every week.
The reason her stuff is so effective is that:
1 – She has a very clear niche and a clear story she is telling. Every time she shows up she’s talking about the same thing. In following her I do hear her repeat the same tips – she talks about what she eats so that she doesn’t have a fridge full of food that that is going bad, she talks about her budget every month she talks about not following societies rules and she gives the same tips in very similar ways.
2 – She is consistent. She shows up on specific days which provides a boundary so she’s not feeling like she has to show up every day of the week. And she’s also setting an expectation with her audience so they’ll know when and where she’ll be available to answer questions.
One of the reasons I’m sharing this example is because of how powerful the effect has been on me as a follower.
She is making minimalism feel easy because she is giving me just a couple of things to think about or try during the week. I’m never feeling overwhelmed or coming away with a to-do list that is just another in a pile of to-do lists I’ll never get to.
Even if I read the same tip multiple times on her profile, posts, stories, reels – it is still a reminder for me to keep minimalism in the back of my mind.
Now when faced with a choice I am more likely to make a minimalist decision. I did this in the past couple of months by buying reusable sandwich bags and reusable cotton pads that I usually buy. Not only am I putting those minimalist practices into place fairly easily, but I am also thinking of her and her Instagram account at random moments throughout my week when I need to make those decisions.
So how can you show up on your Instagram quickly and simply a few times a week to be a similar reminder for your audience?
Think about what point in their day your ideal client or customer gets stuck. Where do they usually hit road blocks and start procrastinating, start talking to themselves negatively, or start comparing themselves?
Thinking of that person coming to that point – where in their day or week does that always seems to happen? What are they doing, thinking, feeling in that moment? And what would you say to them if they were right in front of you?
That can become a quote on a graphic, three steps to get themselves going again, or your experience in a similar moment, or literally telling the story of that moment in their life so they know they aren’t the only one going through it.
Your audience will be amazed and probably really thankful when you start showing up talking about those moments because it will help them understand that they’re not alone, other people go through this, it’s fixable, and you have the answers because you understand them.
I was listening to one of Gala Darling’s High Vibe Honey EFT tapping sessions where she said, “Are you putting your fear above your audience’s level up?”
Sometiems the issue isn’t creating a content plan for coming up with topics or sticking to what you put on your calendar. Instead it’s worrying about what will happen, what people will say, whether or not it will work, whether people will like you and then hiding behind that fear and not posting.
So I highly encourage you to sit down with a notebook and start asking yourself why…
What will happen if you show up? Then keep peeling that onion asking those questions over and over again to get to what is at the center of it. Because often it’s some thing like, “My friends and family will think it’s weird that I’m showing up so confidently and talking about my expertise because it’s a side hustle and they don’t really understand what it’s all about.” Hopefully, through journaling, it won’t seem like such a big problem. Or you’ll realize that your friends and family love you and even if they don’t really get it they’ll support you and be excited for you anyway.
So you need to decide if the fear is going to overpower you wanting to show up and help your audience or not.
If you’re not able to stick to your content plan, then it’s time to go back to the basics.
Start with one or two posts a week in your feed (include a reel in there to get some love from the algorithm) and show up on your stories and provide some sort of value – tips, advice, examples three times a week. That’s like 20 posts max. And that is something you should be able to sit down once a month and figure out.
When we’re looking at other people’s content especially on Instagram it seems endless, it seems like we need to talk 24/7, it seems like we need professional graphics and photos. But you don’t, you just need to be a reminder to your audience that you can help with what they want to do, that what they want to do is possible, that other people just like them have been able to do it too.
Another way to think of it is that they have not found you yet it’s because you’re not showing up enough to give them a chance to find you. And so they say stuck for weeks months years until it’s so bad that they go digging for help. What if you are the only person they follow who does the thing they need?
I know that so many of you are great at what you do and your audience is going to benefit so much from you showing up.
➜ Keep reminding yourself that if you show up your audience will show up too. (it doesn’t work the other way around)
➜ Keep reminding yourself of the transformation they’ll make if they show up and listen to you.
➜ Keep reminding yourself of the icky, annoying, unnecessary situation they are stuck in that you have the tools to get them out.
➜ Keep remembering that it can be as simple as showing up a few times a week, checking in, providing some motivation, some information, or some inspiration.
You never know who’s watching, how badly they need to hear from you, and whose day or even life could be changed because your story or your post was there when they opened Instagram.
I know it sometimes feels like you’re not making a difference when your audience is small or before they really start responding to you. But it only takes ONE person to start the snowball of results and transformations that will help grow your business.
So who are you showing up for today? And what reminder do they need to keep going??