Do you still post on social media on the days you feel like garbage?
That’s a question I got from a client recently and it was great timing because I was already in the middle of writing this week’s podcast episode all about…showing up on social media when you don’t feel like it.
Whether it’s a bad day, a busy week, or a hot mess of a month, no matter how long you’ve been in business or how great you are at Instagram, sometimes you just won’t feel like posting.
The TDLR; answer is YES – I still (almost always) show up on the days and weeks I feel like crap. But I’m NOT sitting there on the day I need to post, struggling to take photos and write captions.
Scheduling my content in advance usually takes care of this but on the weeks when I skip scheduling because LIFE I have a few tricks that help me show up anyway. And I’m sharing them on this week’s podcast episode!
Links + Resources
Take the FREE 10-Day Instagram Stories Challenge: xosarah.com/storieschallenge
Watch my Content Planning Workshop in The Essentials: xosarah.com/essentials
Pre-schedule your Instagram posts with Planoly: xosarah.com/planoly (affiliate link)
1 ➜ Post a selfie and ask an easy question
This one works even better if you have a stockpile of selfies already. If you’e posted lots of photos in the past, grab the best ones and stick them in a folder on your phone for easy access. If you don’t have photos ready to stockpile, you can DIY it and spend an hour taking photos in different locations with different outfits. Or if you work with a photographer have them get some lifestyle shots in addition to headshots.
Then you’ll simply choose a photo and pick a question like:
What’s the best book you’ve read lately?
What’s your favorite thing to do on a day off?
What did you do this week that you’re proud of?
What’s the next project you’re going to tackle?
The question can be typed on top of the photo in stories or added as the caption in a feed post.
A post like this seems almost too easy to be worthwhile but people love sharing their opinions, what they like or dislike, how they do things. And asking a simple question can help boost your engagement quickly because your audience won’t overthink it and they’ll be more likely to answer.
Another example: Today I didn’t have anything scheduled and I didn’t feel like talking on video so I posted a photo of me reading by the pool on stories and added a poll that asked “Do you prefer biz books or novels to read by the pool?” That took me all of 1 minute.
You can ask fun easy questions or you can use this strategy to do research. Asking your audience if they prefer one platform or another. If they like workshops during the day or the evening. If if they’ve hired a coach before.
Not only does this give you a piece of content, not only does it give your audience a easy way to engage, but it also is a quick way to see where your audience is at, what they’re focused on, or what they need help with without sending a full survey
2 ➜ Reshare your top posts
This is gonna be the easiest one. You can literally share the same post with the same photo and the same caption.
Just like the stockpile of photos, you can prep for this by checking your Instagram insights. Look at your post from the past year and take note of the top posts for overall engagement, saves, shares, clicks or DM‘s or comments. You’ll probably find that you have a lot of overlap on your top posts.
You could put all of these posts into a folder on your phone, Dropbox, or Google Drive. But I like to organize everything in my content planning Airtable (affiliate link) which holds all of my past content and includes a check box for each piece of content that I can check to let me know that content performed well and can be re-posted.
When re-sharing content, don’t just pick the photos where you look the cutest or you like what you wrote. Use those insights to find the posts that got the most organic engagement. Then when you’re buried under your to-do list, feeling uninspired, or best case scenario, going on vacation, you can grab all of those posts and reschedule them.
And if that little voice in your head says something about repeat posts being annoying, remember the algorithm is only showing your content to a small percentage of your audience (like 2 or 3%). If a post performs well Instagram will then show that post to more of your audience. But it’s still not going to show it to everyone. So not only does it help you to show up consistently, but it gives your audience another opportunity to see that information.
3 ➜ Take a photo of anything and share a few tips on stories
Like literally a photo of anything. A selfie is probably about the best bet but it could also be your desk, your dog, some flowers you could even go and just grab some stock photos. And then open that photo in Stories and type out a few tips. It might be one photo with one tip, one photo with three tips, or three photos with three tips.
Bonus points if you sit down and create all of these graphics today so they’re prepped and ready for the days you don’t feel like posting. Then all you’ll need to do is pick one and share it.
Just like your feed, it’s totally OK to re-share tips and questions and content to your stories. Not everyone is watching and even the people who tend to watch most of your stuff are still going to miss posts or need another reminder.
I’ve definitely followed people who shared a tip that I thought was brilliant and something I totally needed to do and then…I didn’t do it. So I appreciated when they posted the same advice two or three (or five) times so that I could keep remembering that was something I needed to check off. It can feel like we’re being annoying when we repeat ourselves but sometimes we need multiple reminders even if the first time we saw it we knew it was a good idea.
So it’s not about being annoying, it’s about giving our audience the best opportunity to see and implement what you share.
4 ➜ Feature someone else
Which of your clients or students is a total rockstar? Can you share their results, or feedback or finished project??
A testimonial round-up is a great way to promote your stuff, give your students or clients a digital high-five, and remind your audience of what you offer and how valuable it is. Your clients or customers are your best promoters because most people want to hear from someone who has purchased the product or used the service before they’ll feel comfortable paying for it.
And again this is something that you can create today to set yourself up for success on the off days. Create a folder on your phone, Dropbox, or Google Drive so it’s easy to grab and post whenever you’re running out of content or energy.
You can also share content from people you follow that are inspiring, motivating, entertaining, or educational.
Sharing content from your peers is also a great way to create more connections with other business owners or people in your industry. I get so many random DM‘s from people I have never met before asking me for stuff or asking me to hire them. This works much better when I actually know who the person is and have interacted with them before.
Sharing other people’s content whether that’s in your feed or in stories is a great way to support them and start building those relationships. You never know how you could help them or they could help you in the future. So if someone shares something rad hit that share button, post it to stories, share it on your feed (use the Repost app), and make sure to tag them so that they will actually see it.
5 ➜ Do it anyway
I am all for taking time off, giving yourself a break, and not feeling like you have to be crazy productive every single day. But if you are not getting the clients or customers you need to pay the bills and grow your business, then some days if you’re feeling uninspired or tired or overwhelmed you still need to show up. And these are the days when you will be really happy to have planned this stuff in advance.
Even if I don’t feel like writing out an entire caption or I don’t feel like showing up on video I know that I could post a IG Story in under a minute. If I have some ideas for what to share, it makes it a lot easier to actually follow through and be consistent on social media.
When my client asked me if I show up on the days when I don’t feel like it, most of the time the answer is YES. Because I want to be there for my audience, I want my business to grow, and I know that the more I show up on the days I don’t feel like it, and the more I practice being consistent and commit to being consistent, the easier it gets. So I already have my stock piles of photos and graphics and ideas out the wazoo which makes it a lot less challenging to post when I’m not really in the mood!