What if it was easy? Creating your IG content, planning a launch, writing an email sequence.
What if you didn’t wait until you squeeze every single idea and possibility out of your brain? What if you hit publish next week? What if you sold Version 1 knowing that Version 2 could happen later?
Running a business online makes it so easy to complicate things. There are a million options for every aspect of your business from photo editing to landing pages to email platforms.
Which means we often slow ourselves down, procrastinating until we give up or move on to the next shiny thing.
So what if it was easy? What if you did the FINE version of the freebie or the webinar instead of procrastinating publishing forever because you’re trying to make it PERFECT.
Recently I planned, created, and launched a challenge in TWO WEEKS. I let it be easy. I reminded myself that I’ll learn from this one and make it better next time. I hit publish even though I felt like I had more ideas to add.
And my Essentials members…they’re LOVING IT.
So what would happen if you did the easy version, the less stress version, the first iteration version and then let it fly?
My podcast is actually a great example of this. When someone asked me a few years ago if I would ever consider doing a podcast, I was like, “No, that seems like so much work!” Because it can be.
I was listening to other podcasts and thinking about having to find and schedule guests, having to batch episodes in advance, having to come up with questions, improve my interview skills, having to create transcripts, and having to edit an hour of audio listening to myself the whole time.
All of that sounded like a lot of work and so I didn’t even consider doing a podcast. I didn’t consider it until I listened to an episode of Amanda Frances’ podcast one day and it was nothing like the other podcasts I had listened to. She didn’t have an intro, it wasn’t an hour-long, there were no guests. It was literally her doing a 5 or 10-minute meditation. You hit play and she just started doing the meditation. There was no intro!
I realized that I didn’t have to create a podcast in the way other people were creating Podcasts. I realized there really are no rules and thinking I had to do all those things was holding me back from something that could really be beneficial to my audience.
That little idea of doing a podcast kind of planted itself in my brain and the more I thought about it, the more it sounded like a good idea! I decided to do solo episodes and make them as long or as short as they needed to be. Some of my episodes are 5 minutes and some of my episodes are 35 minutes.
Once I actually got my podcast up and running, I started looking at my process for creating episodes and thinking about how I can make it easier. One of the biggest chunks of time I was dedicating to the podcast was sitting down and writing the episode because I was writing it like a blog post. This actually made creating the blog post version of the podcast really simple because I was just copy and pasting that script and doing some light editing. The actual creation part was taking me 2, 3, 4 hours sometimes and I knew I didn’t want to be spending that long creating the content. The thing with building a business online is that there are so many options, and while that can make things easier, often it just makes moving forward and making decisions more challenging because you’re watching this expert and that expert, and that expert, and they’re all doing completely different things.
Here’s what I figured out: I create a podcast document in Google Docs and then I open it on my phone, hit the little arrow button, I hit the microphone button, and then I just talk through the episode and Google types it out.
The other thing that you probably noticed recently is I started doing panel episodes because I wanted to have some other voices. I know that I don’t know everything. I am not the be-all, end-all marketing expert. I wanted to include some other entrepreneurs and small-business owners to share their experiences and what has been working for them, but I still don’t want to do one-on-one interviews or even group chats.
At some point, I heard the Band of Weirdos podcast (which is also awesome) and the host, Jacie, was including audio answers from other people in her episodes! She would ask a question and then you’d hear the audio from another artist or maker answering the question. I thought that’s it! That is how I include more voices in my podcast without straining my little introvert self by doing interviews.
At some point maybe I will go into doing interviews but for now running my podcast this way means that I can do everything else in my business and my life and still show up with a weekly episode almost every week.
That is what I want to share today. What things, that you’re already doing, can you make easier so that you’re not procrastinating, or putting things off, or trudging through it hating every minute? What things are you thinking about – product launches, collaborations, etc. – that you’re putting off because you’re looking at this whole list of tasks or responsibilities and it just feels like too much.
Two people who taught me this lesson
Katie Lee – Katie is someone that I met through a mutual business friend. We went on a couple of mastermind retreats together and then I hired her as a life coach. This was one of the first things we talked about because I tend to be a perfectionist and want to get everything right or get all of my ducks in a row before I will proceed. I know that I can’t get all my ducks in a row before I proceed which meant I was holding back on a lot of stuff. She said to me, “What does it look like if it’s easy? What does it look like to do that next thing to get to the next level? What’s the easy version of it?” I ask myself this question in every aspect of my life when I feel resistance or procrastination – what if I got out of that little box? What if I stopped doing it the way that I’ve always done it? What if I just figure out the easy version?
When you launch the easy version, you get feedback for the better and then best version.
Brett Copes – The other person who had to instill this idea of the easy version in me is Brett Copes. I met him taking rigging workshops when I was working as an aerialist. His thing was yes, we all want to be rigging from the perfect height steel, a weight-bearing beam – a piece of the building that the entire building would have to come down for your rigging to fail. When you’re rigging aerial silks, or Lyra, or a trapeze that is usually not possible. The question is what is the fine, better, or best version of that? Does this mean bringing in a freestanding rig? Does this mean using a beam clamp?
Now, all of the circus stuff doesn’t really matter but it’s an example of looking at the situation and figuring out the best possible way to do it even if the solution just isn’t the best possible way, maybe it’s still fine.
Video is one of the tasks many people hold back on because they’re watching other people with graphics on YouTube and cool transitions, or their reels editing is so smooth, or when they go live they’re speaking so eloquently and they never screw up and never seem to lose their train of thought.
They’re thinking yeah, I want to do that but I don’t have the right lights in the background of my videos. It’s just my apartment and it doesn’t look that cool. I feel awkward when I speak. I don’t really know what to talk about, I don’t like the way that I look. They’re holding back something that would really benefit their audience and really grow their business because of all these little things they just can’t get right.
Now, going all-in on doing the best version is awesome. If you have the time, the energy, the money, the experience, and the help to do the full-on thing, go for it, but don’t not go for it because you don’t have all the pieces in the puzzle yet.
If adding in all the things makes you put it off, then change the process, change the goal, figure out the easiest way to take a step forward.
If you’ve been thinking about doing video, what is the easiest version of this that you can do? Maybe it’s just recording a two-minute video and posting it to your Instagram feed. Maybe it’s going live or posting in the Facebook group where you know everyone. Maybe it’s hopping on stories and literally talking for 30 seconds. There are so many options for everything so there is a fine, better, and the best version of anything that you want to do.
We were having a conversation in The Essentials coaching call last week and talking about one of the members doing a launch. We discussed the emails and what it might look like, and in the end, it turned out that she didn’t actually want to do a launch. She decided to just email some past clients that had already shown interest and do an easy, non-launch to launch her new product. Obviously, it doesn’t mean that she can’t do the better or best version in the future. In a few weeks or a few months, she might have the time and energy to do a full launch.
When we think about this stuff in terms of ourselves, we add a lot of pressure and a lot of extra work trying to come out of the gate with all the bells and whistles. We’re trying to do all the bells and whistles when we don’t have the time or the space in our lives. Especially right now, just figuring out how to just do life in 2021 is a little bit challenging.
It’s OK to just do the fine version right now, the easy version. It’s OK to do the better version and it’s OK to do the best version, but don’t hold back because you only believe the best version will work.
The truth is, I’m sitting here on the couch on a Sunday afternoon with a blanket on in my PJs. Hazel’s walking around squeaking the most annoying toy (that I probably should not have bought her) and I’m literally just talking into my cell phone to make this podcast episode. If I didn’t tell you that, you totally wouldn’t know. Don’t hold yourself to such a high standard that you’re stalling. Take a minute today to make a list of tasks or projects / partnerships / product / services that you would love to do. Then, under each I want you to list out all the things that you think you need, all the reasons you can’t do it yet, and see if there is an easier way for you to get going.