Here are all the tools I use to run XOSarah.com!
* This page contains affiliate links because that’s how CEOs roll *
Start a Blog
BlueHost (domains + hosting)
Ready to launch your blog?? Then the first thing you’ll need is to set up your domain and hosting. BlueHost offers one-click WordPress installs, which makes it easy for first-timers to get their blog up and running quickly. Here’s a tutorial for getting started with BlueHost!
Dare to Blog (my FREE beginner blogger course)
Dare to Blog will walk you through the step-by-step process of starting your first blog! Learn how to pick your niche, pick your blogging platform, find a great blog template, plan your content, and hit the launch button!
StudioPress themes (blog themes + templates)
My go-to for well-designed, easy to use themes. All the elements you’re looking for are included and you’ll never have to email the designer asking why that one thing never works. My own website is run on StudioPress’s Genesis Framework + my own custom theme.
ConvertKit (email list software)
Where would I be without ConvertKit?? Drowning in a big mess of emails and opt-ins, that’s where! CK makes it SO easy to see who is on my list, where they’re coming from, and tag them so they end up in the right email funnel to get the info they need most!
Free video training: 5 Steps to Launch Your Email List
In this FREE 45-minute training I’m sharing the EXACT steps to take to start your email list – like stuff you can do TODAY! Click the button, enter your info, and you’ll get instant access to this training + a link delivered to your inbox so you can watch it at any time.
LeadPages (landing pages)
LeadPages is a super easy drag-and-drop page creator. I use this to create pages for challenge sign-ups, host webinars, video tutorials, and free downloads. You can see one of my LeadPages landing pages over here – the 0pt-in page, the pop-up box, and the video page are all built with LeadPages!
Sumo (share buttons, pop-ups)
If you’ve subscribed through an opt-in box on my site or downloaded a freebie within a blog post, you’re seeing a Sumo pop-up box. Sumo’s drag-and-drop builder + templates makes creating one of a kind opt-in boxes SO SIMPLE. Click here to see one of my stellar pop-ups in action!
HoneyBook (all-in-one tool for freelancers)
If you’re a freelancer or coach of any kind, HoneyBook is about to be your righthand gal! Use it to schedule client calls, send contracts and invoices, manage projects, track finances, track your time and more!
Asana (project management)
If it weren’t for Asana I wouldn’t get ANYTHING done. Asana is my daily to-do list, my monthly calendar, my quarterly game plan and the reason I say pretty sane as a solopreneur. Best part – I’m using the FREE version and it has every single thing I need!
DropBox (cloud storage)
Dropbox is the easiest way I’ve found to transfer videos and photos from my laptop to my phone without using up all my phone storage. I also use it to save large files (like when I’m editing video) to keep from overloading my laptop too!
Calendly (schedule meetings)
Who knew an appointment scheduler could be so CUTE?? Calendly makes it easy for clients and interviewers to book time in your schedule – all you have to do is connect it to whatever calendar you use for your schedule (like Google calendar) and then send over your Calendly link! You can also add extra questions, send people somewhere else once they’ve booked an appointment, or take payments all in one spot.
Planoly (Instagram scheduling)
The only way I’m able to be consistent on Instagram is by planning my grid in advance with Planoly. Easily upload photos from your phone, computer, or Dropbox, write captions on your computer (instead of that tiny phone keyboard), and save blocks of hashtags to easily copy + paste.
SmarterQueue (Twitter + Facebook scheduling)
SmarterQueue is my go-to for scheduling blog posts and promotional posts for Twitter, Facebook, and my Facebook groups. SQ is my pick because it allows you to easily schedule posts to repeat so you can truly set it and forget it!
TailWind (Pinterest scheduling)
TailWind is my FAVORITE of all the social media scheduling platforms because it brings me the most traffic with the least amount of work. I spend 10 minutes per week pinning my posts to TailWind and then it does the work of pinning to Pinterest all week long. Use their SmartLoop tool to automatically re-pin your most important content + their analytics to determine which of your pins + boards are performing best!
Free Training: How to Kickstart Your Blog Traffic With Pinterest
Check out my FREE video training to help you kickstart your blog traffic with Pinterest. It’s not as complicated or time-consuming as you might think and I can pretty much guarantee it’s going to bring in more traffic than Instagram, Facebook, and Twitter COMBINED!
My go-to for fonts, design elements, stock photos, webinar slides, and those fancy desktop + iPhone + laptop mockups. They have a huge selection. I always find what I need AND they have fantastic freebies every week too.
Teachable (online courses + membership site)
If you’ve taken any of my courses you’re reading the lessons and watching the videos within Teachable! I’ve tested SO MANY course and membership sites over the past 6 years and this is the BEST! Everything is included (affiliates, memberships, multiple payments, upsells) and their sales page builder is SO easy to use. You’ll be up and running in just a few hours!
SendOwl (sell digital products + services)
My go-to for selling one-off products like ebooks and services. Easily embeddable into your site with a pop-up checkout or a full checkout page – fully branded to match your site. Just like Teachable, this one is quick and easy to start using.
Photo / Video Editing
Splice (video editing)
My favorite quick + dirty video editing app. Quickly trim videos, stitch multiple videos together, and add music.
InShot (video editing)
My favorite fancy-pants video editing app. If you’re looking to do more than edit clips together, this app has SO MANY tools. Add text, use filters, change the video size, add a voiceover or screencast.
VSCO Cam (photo editing)
My go-to editing app for all my Instagram photos. VSCO has gorgeous filters and an easy to use interface. Plus, if you’re editing multiple photos at once, you can save time by copy + pasting your edits to all your photos at once.
Blue Yeti Mic
If you’ve watched my videos, live classes, or interviews, THIS is the mic you’re hearing. It’s a big step up from the mic connected to my webcam and the mic in my Macbook Pro. People might forgive you for low-quality video, but great sound is something you can’t skip!
Logitech HD Pro Webcam C920
I’ve had this webcam for YEARS and it shoots such great HD video. If a fancy-pants DSLR isn’t in the budget yet, this is a great option for shooting course videos, hosting Facebook lives, and creating content for YouTube.
Phone Tripod + Ring Light
This tripod is SO GOOD. It attaches to any table, holds any size phone and lights my videos perfectly whether I need a little fill or I’m going live at night. White + yellow light settings + dimmer!
Yep, you read that right! My mom bought me a selfie stick as a joke and it turns out I LOVE IT. I use it to take photos of myself at home because it makes it so much easier to get a photo without my arm in it!
I’ve has this cheap tripod since the beginning (like 10 years!). I use it to hold my DSLR, webcam, and iPhone. It’s light, but sturdy and apparently lasts a really long time!